The Role
Social Work England is the specialist body that regulates social workers in their vital role. Every day, social workers support millions of people to improve their chances in life. We believe in the power of collaboration and share a common goal with those we regulate – to protect the public, enable positive change, and ultimately improve people’s lives.
Working primarily with policy colleagues, you will be responsible for planning, coordinating, and implementing a wide range of communications to support policy priorities around key reform agendas, such as children’s social care. You will work with colleagues from across the organisation to ensure that we communicate effectively through multiple channels and deliver with flair and impact. The role will bring you in to contact with a range of people from outside of the organisation within the social care sector. This includes around 100,000 social workers on our register, people with lived experience, stakeholder organisations and other professionals and organisations with interest in social work.
What you will do
* Support the head of communications in delivering our annual communications strategy, protecting and enhancing our reputation, managing risk and crisis response including senior counsel and strategies, response development and stakeholder liaison.
* Creation and delivery of corporate messaging and strategic communications campaigns aligned to proposals associated with the national social care reform agenda and other policy priorities.
* Act as a strategic communications adviser with key stakeholders including our leadership team, leading on the creation of content to support our communication objectives, across a range of channels and for multiple audiences.
* Work closely with our wider policy team to develop key messages and develop communications plans to support the delivery of proposals around key reform agendas and other policy priorities.
* Build effective relationships with colleagues across the directorate and organisation to champion low/no cost communication strategies that achieve value for money and meet our KPIs to deliver with flair and impact.
* Devise and implement stakeholder strategies at a national and local level, working with our regional engagement leads to support their engagement.
* Use our insight, research and perception surveys to capitalise on opportunities to demonstrate our expertise with the sector.
* Support our engagement events, corporate conference and annual ‘Social Work Week’ with a package of multi-channel external facing communications.
* Be driven by best practice evaluation and audience insight to improve the effectiveness of all communication and campaign activity, sharing as a positive example of what effective communication can achieve.
Your Skills, Knowledge And Experience
* A professional qualification in marketing, communications, or public relations and/or membership of a professional organisation e.g. CIPR, CIM, GCS.
* Experience of providing leadership to communication projects, planning and delivering strategic messaging and communications initiatives and campaigns in a fast-paced environment, preferably within a public interest organisation.
* Excellent written and verbal communications skills and experience of writing high quality stakeholder briefings, newsletters and bulletins for a wide range of audiences.
* Excellent judgement and problem-solving ability to manage risk and accountability.
* Diplomacy, enthusiasm, and confidence dealing with people at all levels.
* A calm, composed approach, the confidence to work on your own initiative and the ability to adjust plans and maintain perspective when things do not go according to plan.
* A good understanding of effective communication planning using audience driven insights and effective evaluation frameworks.
* Excellent content and editorial skills that help bring complex issues to life in a human and engaging way, including professional-standard copywriting ability and a strong understanding of design and layout skills and accessibility.
* A team player and strong planner, capable of engaging, influencing and contributing to the communications strategy, planning and development across all areas of the organisation.
* A good understanding of effective communication planning using audience driven insights and effective evaluation frameworks, preferably within Government Communication Service (GCS) frameworks.
* A demonstrable commitment to diversity and inclusion.
Details
* Job type:Fixed-term contract until 31st March 2026
* Working pattern: Full-time. We offer flexible working subject to business need.
* Salary:£43,391 per year, rising to £45,738 after successful completion of a 6-month probationary period.
* Benefits: flexible working, contributory pension, life insurance and benefits portal.
Application
During the application process, you'll be asked to provide answers to three questions from the job description. These answers will be what your application is scored on, please answer in as much detail as possible using examples where necessary.
About Us
Join us - Social Work England
Our behaviours and values - Social Work England
What our people say - Social Work England
Contact
If you have any queries about the appointment process, please contact recruitment@socialworkengland.org.uk.
How to apply
To apply, complete the application form by the closing date.
Interview
At interview we will seek to further understand your skills, knowledge, experience and motivation and test the key competencies of the role. If you are successful, we will undertake routine security checks.
Find out more about our application and interview process.
Want to know more about the role?
If you would like to discuss the role or have any other questions, please contact our recruitment team:
recruitment@socialworkengland.org.uk
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