Paid Media Specialist | DTC | Scaling ecommerce brand
Greater Bristol | Hybrid
Up to £55k DOE plus bonus and perks
We are looking for an experienced and ambitious Digital Media Manager to own and scale paid media activity for a scaling independent D2C brand with global ambitions.
This is a pivotal role within a growing team, where you will be responsible for developing, executing and optimising paid campaigns across digital platforms to drive customer acquisition, retention and revenue growth.
Combining a strong analytical mindset with creative instinct, you will be working closely with the marketing and content teams to ensure paid activity is not only performance-driven but also brand-aligned.
If you thrive in a fast-paced environment, are highly data-driven, and have a passion for fashion and youth culture, this is your chance to shape the future growth of a brand where sustainable impact matters.
Key Responsibilities:
Paid Media Strategy & Execution
* Own the paid media strategy across channels including Meta (Facebook/Instagram), TikTok, Google, YouTube, and emerging platforms.
* Plan, launch, and optimise campaigns to achieve performance KPIs (ROAS, CPA, conversions, LTV, traffic growth).
* Manage and forecast paid media budgets, ensuring spend efficiency and maximum ROI.
* Lead creative testing, ensuring ad content is tailored to platform best practices while staying true to the brand.
Analysis & Performance
* Monitor campaign performance daily, identifying opportunities to optimise targeting, bidding, and creative.
* Produce regular reports and insights for senior management, translating data into actionable strategy.
* Stay up to date with platform updates, industry trends, and competitor activity to ensure we remain ahead of the curve.
Collaboration & Content Integration
* Work closely with the content and social media teams to develop performance-focused creatives for paid campaigns.
* Collaborate with CRM, brand, and merchandising teams to deliver integrated customer journeys.
* Provide feedback on organic content trends that can inform paid media testing.
Growth & Innovation
* Test and scale new paid channels, placements, and audience strategies.
* Identify new opportunities for customer acquisition and market expansion (including international).
* Manage relationships with external partners, agencies, and platform reps where necessary.
What We’re Looking For
* Paid Marketing Manager with 3+ years’ experience in paid media management, ideally in eCommerce (fashion/lifestyle a plus).
* Proven track record of scaling ad campaigns with measurable ROI.
* Advanced knowledge of Meta Ads Manager, Google Ads, TikTok Ads Manager, and analytics tools (GA4, attribution/tracking software).
* Strong analytical skills with the ability to interpret complex data and present insights clearly.
* Understanding of ad creative best practices and ability to brief/test creatives effectively.
* Organised, proactive, and comfortable managing multiple campaigns simultaneously.
* A balance of data-driven decision-making and appreciation for brand storytelling.
What We Offer
* Competitive salary DOE
* The opportunity to directly shape growth through high-impact paid strategies.
* A dynamic, creative, and supportive working environment within a fast-growing independent fashion brand.
* Staff discount and clothing allowance.
* Career progression opportunities in performance marketing, strategy, and leadership.
* Be part of a driven and creative team with a strong community following and clear growth trajectory.