Role Purpose
Build, develop and manage commercial and marketing partnerships that drive brand awareness, customer acquisition and incremental revenue. This role will own the influencer programme, brand ambassador strategy, supplier co-funding relationships and co-marketing campaigns across all three brands.
Key Responsibilities
Supplier & Commercial Partnerships – Identify, negotiate and manage strategic supplier partnerships – Secure co-funding contributions and joint marketing budgets from key suppliers – Develop co-marketing campaigns with supplier partners – Build and maintain strong long-term relationships with supplier contacts
Influencer Marketing – Develop and own the influencer strategy across all three brands – Identify, brief and manage influencer relationships at micro, mid and macro tier – Negotiate influencer fees and contracts – Track influencer campaign performance and ROI
Brand Ambassador Programme – Launch and manage a brand ambassador programme across key markets – Recruit, onboard and manage brand ambassadors – Create ambassador toolkits, content briefs and community initiatives – Measure ambassador impact on brand awareness and acquisition
Co-Marketing & Affiliate - Identify co-marketing opportunities with complementary brands – Manage any affiliate or referral marketing programmes – Collaborate with the Marketing Ops team on partner-facing materials – Report on partnership performance monthly to the leadership team
Skills Required -
* 3+ years in a partnerships, influencer or trade marketing role.
* Demonstrable experience building and managing influencer relationships.
* Strong commercial acumen and negotiation skills.
* Experience securing co-funding or joint marketing agreements with suppliers.
* Confident, persuasive communicator with strong relationship-building skills.
* Experience in consumer, retail or lifestyle brands preferred.
* Proficient in influencer management platforms and partnership tracking tools.
Core Competencies -
* Digitally fluent - confident across marketing platforms, CRM tools, analytics dashboards and collaboration software.
* AI-forward mindset - actively embraces AI tools to improve productivity, creativity and decision-making; curious about emerging technology and how it can be applied to marketing.
* Self-starter - highly motivated, takes ownership and drives projects forward without needing to be directed; comfortable working with a high degree of autonomy - Works independently - able to plan and manage their own workload, priorities and deadlines in a fast-moving environment.
* Analytical - uses data to inform decisions, track performance and identify opportunities; comfortable with dashboards, reporting tools and performance metrics - Passionate about brand -- genuinely invested in building strong, consistent and compelling brands; understands the long-term value of brand equity.
* Passionate about marketing and digital - keeps up with industry trends, platform changes and best practices; brings energy and enthusiasm to their craft - Collaborative team player - works well across functions, communicates clearly and contributes positively to team culture.