Digital Account Manager – Job Description
Supporting the Digital team, you will be one of the main points of contact for our digital only clients, leading digital marketing projects from concept to execution, with a particular focus on working in collaboration with the Digital Account Director and Digital Account Manager on a large multi-market digital loyalty campaign for a global client.
This is a temporary/contractual position to span the project duration of 6 months, with the possibility of extending this to a permanent role, subject to business growth within digital.
As a Digital Account Manager, you'll have solid experience in marketing with a customer service approach. You should also have a clear idea of how digital marketing adds value to company strategy and performance.
Ultimately, you should be able to contribute to the agency's business growth through creating and maintaining long-term client relationships, identifying opportunities and developing account revenue.
Responsibilities
• Build trust and strong connections, maintaining frequent contact with your assigned clients
• Act as the point of contact for clients for digital matters, addressing client queries effectively and in a timely manner
• In conjunction with the Digital Director and Digital Account Director, help deliver digital strategies for your assigned clients, considering their specific requirements and anticipating their needs
• Suggest, design and implement digital projects to increase customer ROI
• Work with the broader agency and in-house studio and development teams in briefing, managing and delivering clients digital work
• Take ownership of timelines, budgets and quality control, ensuring every project meets the clients expectations
• Monitor all stages of campaigns and projects to ensure they run smoothly, on time and remain on budget
• Monitor and identify scope creep to ensure any additional requirements are clearly highlighted to the client in advance with timescales and costs
• QA testing of all work is completed prior to submitting to clients for approval
• Schedule and participate in regular project status meetings with assigned clients
• Report on web performance metrics
• Present digital work and marketing reports to clients, taking feedback and liaising with the internal teams at Cheeky where necessary
• Analyse digital campaign success
• Stay up-to-date with digital technology trends
Essential requirements
• Proven work experience as a Digital Account Manager within marketing or digital solutions
• Strong project management skills with the ability to manage multiple priorities
• Excellent customer service and account management skills
• Excellent verbal and written communication skills
• Experience of website development projects
Ideal (non-essential) requirements
• Hands on experience with SEO/SEM tools
• Experience of Google and Microsoft Adwords campaigns
• Understanding of affiliate marketing, display (including programmatic), SEO and email marketing
• In-depth understanding of online marketing tools and social media platforms
• Strong analytical skills