Responsibilities
* Work with the Local Marketing Manager to coordinate the execution of local marketing initiatives that drive relevance, engagement, and loyalty in regional markets
* Writing store‑specific fact‑files which will be used to guide decision making when planning local marketing campaigns
* Build content briefs for media channel owners, ensuring relevance in local markets
* Ensuring accuracy of communications
* Work with the Customer Planning Managers to collate market insights and support future planning
* Reviewing both above and below the line executions to build a reference point which can be utilised by teams across the business to facilitate decision‑making
Qualifications
* Experience working in a marketing function with an understanding of ATL media channels
* Proven ability to present large amounts of information in a simple format
* Experience in working with creative and media agencies is desired
* Excellent organizational and communication skills
Other Requirements
Work with Customer and Trade Planning Managers to collate details of key nominations to be inserted into all marketing channels, ensuring that product details and promotion dates are accurate.
To balance the need for collaboration with flexibility, Asda has a hybrid way of working with a minimum of 3 days a week in one of our Home Offices. Each area may have additional requirements that could involve spending more days in the office, visiting suppliers, stores or depots.
Benefits
* Discretionary company bonus
* Company pension up to 7% matched
* 15% colleague discount in store and online
* Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans, a 24/7 employee assistance helpline, and discounts across a range of services and activities, from airport parking to theme parks and cinemas
* Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
* Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments
Company Culture
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be proud to be Asda and proud to be themselves.
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