The Website Insights & Analytics Manager at Hargreaves Lansdown is a sole contributor role responsible for driving data-informed decision-making across the digital estate. This role focuses on delivering actionable insights through web analytics to enhance user experience, optimize website and app performance, and support strategic business goals. The individual will work closely with stakeholders across marketing, product, and technology teams to ensure data integrity and maximize the value of digital analytics tools. Hargreaves Lansdown is undergoing major transformation and Marketing is central to that change. We're evolving fast, with a sharp focus on content, brand, product marketing, performance, CRM, and website and CRO. We're building a joined-up, insight-driven marketing function that delivers measurable impact from powerful brand storytelling and high-converting content to optimised digital journeys and data-led performance. We're raising the bar, streamlining how we work, and unlocking new opportunities to grow, engage and convert, setting a new standard for marketing at HL.
What you'll be doing
Owning and manage the web analytics strategy and implementation across the Hargreaves Lansdown website.
Developing and maintain dashboards and reports to monitor key performance indicators (KPIs).
Conducting deep-dive analysis to uncover user behavior trends and identify opportunities for optimization.
Collaborating with cross-functional teams to define tracking requirements and ensure accurate data collection.
Providing insights and recommendations to support marketing campaigns, product development, and UX improvements.
Ensuring compliance with data privacy regulations and internal governance policies.
Staying current with industry trends and emerging technologies in digital analytics.
About you
Strong expertise in web analytics platforms such as Google Analytics, Adobe Analytics, or similar.
Proficiency in data visualization tools like Tableau, Power BI, or Looker.
Solid understanding of tag management systems (e.g., Google Tag Manager).
Analytical mindset with the ability to translate data into actionable insights.
Excellent communication and stakeholder management skills.
Experience with A/B testing and conversion rate optimization.
Knowledge of HTML, JavaScript, and web technologies is a plus.
Self-motivated and capable of working independently in a fast-paced environment.
Working schedule
This role is based in our Bristol head office (BS1 5HL) and we offer a hybrid working pattern, with a minimum of two days in the office per week.
Interview process
The interview process for this role will include two stages with a task.
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