Head of Digital Marketing - Manchester - Up to £70,000
Our client, is currently seeking a highly experienced and motivated Head of Digital Marketing to join their dynamic team. Reporting directly to the Chief Marketing Officer, the successful candidate will lead the digital marketing efforts, driving customer acquisition, engagement, and retention through their various digital channels.
Roles and Responsibilities
* Lead, manage, and mentor the Digital Marketing team.
* Develop and execute a comprehensive digital marketing strategy to drive profitable revenue growth.
* Oversee and optimise channels including Paid Search, Paid Social, Shopping, Affiliates, Organic, and Email.
* Collaborate closely with the E-Commerce team to drive relevant and converting traffic.
* Implement best-in-class CRM strategies to enhance customer relationship journeys.
* Identify and capitalise on platforms and partnerships to facilitate profitable growth.
* Set and achieve/exceed targets, reporting on performance and budget allocation.
* Utilise data-driven insights to inform decision-making and improve ROI.
* Conduct A/B testing and other analytical methods to optimize campaign performance.
* Foster collaboration with cross-functional teams to ensure alignment and success.
Skills & Experience:
1. Quality of proven experience in digital marketing roles, with recent team management ex...