Overview
Join to apply for the App Marketing Manager | THG Nutrition role at THG.
About THG: THG is a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio includes brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty, forming THG Beauty and THG Nutrition. We are a team of over 2500 people, with a presence from Manchester to New York.
Role: App Marketing Manager
Reporting to: Head of Paid Media
Brand: Myprotein
Location: THG HQ, 7-9 Sunbank Lane, Altrincham, Manchester, WA15 0AF (Fully office based)
About THG Nutrition
Led by the world\'s largest online sports nutrition brand, Myprotein, THG Nutrition is a group of digital-first brands spanning the nutrition and wellness space. Its vertically integrated model supports expansion into markets including vegan products, vitamins, bars, snacks, and activewear, in key markets such as the UK and Asia.
Responsibilities
* Marketing Strategy & Planning: Develop and lead the marketing strategy for the Myprotein app, including acquisition, retention, and engagement initiatives to drive app downloads, usage, and customer loyalty.
* Campaign Development: Plan and execute integrated marketing campaigns across channels (in-app, email, push notifications, social media, paid ads, etc.) to drive app growth and enhance customer experience.
* Cross-functional Collaboration: Work with product, CRM, ecommerce, and content teams to align objectives, optimise app performance, and identify growth opportunities.
* Data-Driven Decisions: Use app performance data to measure campaign effectiveness, user behaviour, and engagement, continuously optimising strategies for ROI.
* User Engagement & Retention: Develop lifecycle marketing strategies (onboarding, retention, win-back) tailored to segments to drive long-term engagement.
* Performance Monitoring: Own KPIs for app marketing (downloads, engagement, retention, LTV) and report on campaign success.
* Innovation & Testing: Stay informed on mobile marketing trends, ASO, and technology to continuously improve the app marketing function.
What skills & experience are needed
* Proven experience in marketing strategy development and execution, especially in digital and mobile app marketing.
* Strong understanding of the mobile marketing ecosystem: UA, in-app engagement, ASO, and monetisation.
* Experience managing campaigns across multiple channels (email, push, social, paid media, influencer marketing, etc.).
* Strong analytical skills to interpret data, identify trends, and make data-driven decisions.
* Ability to lead cross-functional teams and manage multiple projects with competing deadlines.
* Excellent communication and presentation skills to engage stakeholders at all levels.
* Experience with marketing tools and analytics (e.g., Google Analytics, Apptweak, Tableau, AppsFlyer) to drive app performance.
* Familiarity with app performance KPIs and user segmentation strategies.
Preferred Qualifications
* 3+ years of marketing experience, with mobile app marketing being highly desirable.
* Experience in ecommerce, fitness, or nutrition brands is a plus.
What’s in it for me?
Career Development
* Access bespoke development programmes designed by our in-house L&D team.
* Upskilling programme delivered in partnership with an industry-leading training provider.
Enhanced Leave
* 25 days annual leave plus bank holidays.
* Birthday day off; enhanced maternity and paternity pay depending on service length.
* Up to 10 days compassionate leave; buy back up to 3 days each year.
* 2 days volunteer leave after 12 months.
Wellbeing Support
* In-house GP (face-to-face and virtual).
* In-house CBT therapist.
* 24/7 Employee Assistance Programme (EAP) via Bupa.
* On-site gym and access to on-site physio.
Other Perks
* Save up to 12% on personal tech via salary sacrifice.
* Subsidised bus pass to ICON office.
* Up to 50% staff discount on THG brands.
* On-site staff shop and barber.
* Refer a friend and earn up to £1000 after probation.
* Anniversary gifts at 5 and 10 years of service.
THG is proud to be a Disability Confident Committed employer. If invited to interview, please let us know if any reasonable adjustments are needed to support your recruitment process.
THG is committed to a diverse and inclusive environment and welcomes applications from all sections of the community.
Because of high application volumes, we aim to respond within 14 days. For questions about this or other THG opportunities, please contact our Talent team.
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing and Sales
* Industry: Technology, Information and Internet
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