Technical CRM Automation Manager | £60,000 + 5% bonus | Hybrid (London, 2 days/week) We're hiring a Technical CRM Automation Manager to lead the execution of highly personalised, data-driven lifecycle campaigns for a fast-growing, mission-led membership business with over 4 million users.
This role sits within a dynamic CRM team and owns everything from journey setup to performance tracking in Braze. You'll be hands-on with campaign logic, segmentation, APIs, and Liquid - building scalable, multi-channel customer journeys that are personal, timely, and impactful.
What you'll be doing:
Build and optimise automated lifecycle campaigns in Braze across email, push, and in-app
Use custom events, Liquid logic, and segmentation to power dynamic, real-time personalisation
Manage Braze integrations with product and data systems; work closely with Tech/Product on API-triggered comms
Maintain a library of modular content blocks to help the wider CRM team build efficiently
Set up, track, and report on performance metrics like engagement, conversions, and A/B tests
Take ownership of test design, documentation, and insight-sharing across the lifecycle journey
What we're looking for:
Proven experience in CRM automation or lifecycle marketing
Deep hands-on experience with Braze, including Connected Content and Liquid
Strong technical skills across APIs, data feeds, and complex campaign logic
Confident working across channels (email, push, in-app) and troubleshooting integration issues
Detail-focused, curious, and proactive - someone who takes ownership and finds smart solutions
Join a high-impact, values-led team where your work drives meaningful engagement and supports key workers across the UK. If you're fluent in Braze and love building smart, personalised campaigns - we'd love to hear from you.