Main purpose of the role: To act as brand guardian for all things press and content related. Ensure properties are promoted to their full potential, never missing an opportunity for coverage to appeal to potential sellers and landlords whilst building our brand profile and positioning. Ability to forward plan, write and proofread confidently whilst generating fresh ideas for content inline with our business goals. Location: Mayfair/Clapham Hours: Monday-Friday 8.30am-5.30pm Key Responsibilities - Press - Sourcing data and stats to support market commentary on a quarterly basis for sales and lettings. Liaise with office Directors for comment on their local markets - Curate quotes for editorial features and coordinate with Directors for topical commentary in line with the business style - Oversee both Dexters and Marsh & Parsons press inboxes, ensuring responses are consistent and reflect the companys tone of voice - Use the Instinctif PR prompt email to help find opportunities for Dexters and Marsh & Parsons, corresponding with the appropriate journalist - Regular, proactive and reactive contact with journalists, including attending appropriate events to network and build relationships - Ensure websites, socials and internal intranet are up to date with recent successes - Monthly call outs to Dexters, Marsh & Parsons and Waterview offices to identify story opportunities for properties and encourage press engagement - Suggest possible press angles for consideration - topical, seasonal themes - Confident understanding of tone of voice and business style - Provide statistics on press features Key Responsibilities - Content - Review press releases from the Lawrie Cornish team for potential edits - Confident understanding of business writing style - Contribute to landlord, tenant and investment EDMs - Write, edit, and proofread content for websites, blogs, and other marketing materials - Assist with letter libraries, including tout letters - does the content serve its purpose? - Scope, plan and write articles for various magazines (as well as proofing) - Area guides for new and existing office locations across all brands - Produce bi-weekly blogs to a planned schedule, covering seasonal topics, press insights and business news, whilst considering SEO - Contribute to the future planning and development of company newsletters e.g Index - Review blog statistics and gain insights into audience engagement - Research content topics to ensure accuracy and relevancy Key Requirements - Preferably a degree in journalism, English, communications, or a related field - Excellent general knowledge and grasp of current news (property related) - A natural storyteller with a passion for writing along with strong communication skills - Ability to adapt written style/ tone of voice depending on brand - Self starter, able to research a topic and find a story - Enthusiastic, driven with a good attitude to providing a 6 star service - Excellent writing and editing skills, with an eye for detail - Spot trends and monitor competitor output, to ensure content is relevant to audience - Organised, proactive, and comfortable juggling multiple projects