Job Number 24062958 Job Category Sales & Marketing Location Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States VIEW ON MAP Schedule Full-Time Located Remotely? Y Relocation? N Position Type Management JOB SUMMARY The Senior Director, Brand & Marketing, will lead brand, marketing strategy, and marketing execution for Marriott Bonvoy Boutiques, Marriott’s direct-to-consumer retail business with products marketed under Marriott’s hotel brands and Marriott Bonvoy brand notably including established home products like the Westin Heavenly Bed, hotel sheets and pillows, and fragrance. This person will be responsible for overseeing brand and marketing for online retail, working closely with other leaders aligned to this department; other Brand, Marketing, and PR teams within Marriott; and external business partners. This person will need to manage marketing-focused professionals within the retail team, coordinate with resources on other teams, and oversee agency relationships to ensure on strategy, on time, and on budget delivering against marketing, revenue, and brand building goals. As brand leader, this person will must acutely understand the different customers and customer journeys and make use of analytical insights to guide how the brand is brought to market. This person will work closely with Marriott Bonvoy brand and hotel brand leadership to ensure that retail effectively ladders up to the larger brand goals and personalities. As marketing leader, this person will oversee Marriott Bonvoy Boutiques digital destinations, including the online user experience design, working with external business partners. This person should understand how to optimize full funnel performance, working with Marriott owned, earned, and paid channels to drive traffic and with the agency running the website to optimize site performance. The role will share in the responsibility for KPIs and P&L metrics related to both brand building and revenue growth. Key focus areas will include the following: · Research & Analysis: analyzing consumer insights and market/competitor trends to guide brand development; · Brand Articulation: Owning the brand voice, RTBs, etc. ensuring MBB ladders up to the larger Marriott Bonvoy enterprise; · Marketing Strategy: delivering marketing and promotion strategy including multi-channel activation, messaging, and budget; · Marketing Execution: maintain marketing calendar and budget, supervise content creation; · Agency Management: manage one or more agencies overseeing the website, branded content, and media pull-through; · Forecasting and reporting results: providing product level forecasts and results reporting on an ongoing basis; · Manage website user experience to ensure that it lines up to marketing goals.