About the Company
Wave is an independent leisure brand based in the Northeast of England, dedicated to creating high-quality experiences for our customers - whether it's unwinding in a spa after a long week or enjoying adventures on the water with friends. Founded in 2019, Wave quickly grew to achieve £12m+ revenue by 2021, expanding from the UK to sell in the US and EU markets. Since entering the US market in 2020, we’ve established distribution centres in Kansas. In the EU we’ve established distribution centres in the Netherlands.
Operating both Direct-to-Customer and through retail partners such as Selfridges, B&Q, and Castorama, our core products include spas and inflatable paddle boards. Recent milestones include the launch of eco foam rigid spas in the UK and US in 2022/23 and the introduction of the world’s first built-in portable spa control unit. By mid-2024, we expanded into B2B with partnerships with Kingfisher, Castorama, and Lowes, growing marketplaces and strengthening our commitment to innovation and exceptional customer experiences
Role Overview
We are looking for an experienced and commercially driven Account Manager to support and grow our B2B partnerships across key markets. This role will be responsible for managing key retail and distribution accounts, driving revenue growth, and strengthening long-term partnerships. Working closely with internal teams including sales, supply chain, and product, the Account Manager will play a key role in delivering excellent customer experience while identifying new opportunities for expansion.
In a fast-paced, high-growth environment, the successful candidate must be both strategic and hands-on, with a strong understanding of wholesale/B2B operations.
Key Responsibilities
Account Management & Growth
* Manage and develop relationships with key retail and distribution partners
* Drive sales growth across existing accounts through range expansion, promotions and forecasting
* Identify and secure new business opportunities within existing and new markets
* Build and maintain strong, long-term customer relationships
Commercial Planning
* Lead account planning, including forecasting, budgeting and sales performance tracking
* Analyse sales data and performance to identify trends, risks and growth opportunities
* Support pricing, promotions and commercial negotiations with partners
* Deliver regular business reviews with key customers
Cross-Functional Collaboration
* Work closely with supply chain and operations teams to ensure smooth order fulfilment
* Liaise with product and marketing teams to support new product launches
* Ensure clear communication across internal and external stakeholders
Operational Execution
* Oversee order management, forecasting and inventory planning for key accounts
* Monitor and resolve any customer issues, ensuring a high level of service
* Support onboarding of new partners and product listings
* Maintain accurate account records and reporting
Business Development
* Identify opportunities to expand distribution channels and product categories
* Support entry into new markets and retail partnerships
* Represent the business in meetings, trade shows and customer presentations
Person Specification
* Proven experience in Account Management within a wholesale/B2B environment
* Experience working with retail partners (DIY, leisure, or consumer goods preferred)
* Strong commercial awareness and negotiation skills
* Excellent relationship-building and communication skills
* Highly organised with strong attention to detail
* Ability to manage multiple accounts and priorities in a fast-paced environment
* Strong analytical skills with experience using Excel and reporting tools
* Proactive, self-motivated and results-driven
* An entrepreneurial mindset with a hands-on approach