* Connect Brand, Influencer, Social and Digital teams, turning creator strategy into measurable performance
* Lead how influencer and creator content is activated across paid, affiliate and owned channels
* Identify and brief performance-led creators aligned to trading priorities and key SKUs
* Work with Digital and paid media teams to amplify high-performing content and optimise spend
* Partner with affiliate and TikTok Shop teams to scale creator-led revenue opportunities
* Analyse performance data to continuously improve creator selection, content and investment decisions
* Maximise the value of creator content by driving reuse across PDP, CRM and other owned channels
* Help shape a more connected, full-funnel influencer ecosystem across brand and performance
The Person
* Experience in performance marketing, paid social or affiliate marketing within a retail or consumer brand, from within inhouse or agency
* Exposure to influencer marketing and creator-led campaigns
* A strong understanding of how content drives conversion and commercial outcomes
* Experience working with creator monetisation platforms (e.g. TikTok Shop, affiliate networks)
* Confidence working cross-functionally across Brand, Social and Digital teams
* A data-led mindset, with the ability to translate performance into clear actions
* Strong attention to detail and ability to manage multiple priorities
What we offer
Our Benefits for this role include, but not limited to:
* 33 days holiday (including bank holidays), with the option to purchase more
* 24/7 Virtual GP access
* Private medical insurance single cover (after 12 months' service)
* Annual free at-home health testing kit (after 6 months' service)
* Employee Assistance Programme and Mental Health First Aiders
* Workplace pension with employer contribution
* Life assurance (2x salary, after 6 months' service)
* £50 colleague product allowance on Holland & Barrett products (after 6 months' service)
* 25% colleague discount, plus free delivery on online orders
* Access to cashback, discounts and Wellhub membership
* Cycle to Work scheme
We're passionate about helping every colleague thrive across all dimensions of wellbeing, and we're committed to having a diverse and inclusive workplace. In line with our EPIC values (Expertise, Pioneering, Inclusive, Caring), we embrace and actively celebrate all our colleagues' unique and varying experiences, backgrounds, identities and cultures - I am me, we are H&B.
Holland & Barrett does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland & Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s). #LI-HYBRID #LI-JK2