Marketing Manager / Campaign Executive
Salary: £40,000–£45,000 per year
Location: Manchester, Trafford Park
Job Type: Permanent
About the Role
Or client is looking for a creative, passionate, and driven marketing professional with strong digital marketing and graphic design skills. You will play a key role in creating and delivering innovative marketing campaigns across three growing businesses within our group.
If you enjoy working in a fast‑paced, dynamic, and friendly team, and you're motivated by achieving measurable results, this could be the ideal opportunity for you.
Reporting directly to the Managing/Sales Director, you will take ownership of planning, executing, and optimising a range of digital marketing campaigns.
Key Responsibilities
- Set up and optimise campaigns across Google Ads, Bing, LinkedIn Ads, Facebook Lead Generation, and Twitter Ads
- Manage all PPC activity including search, display, and remarketing
- Review Search Terms Reports for negative keyword opportunities
- Assess landing page relevancy and performance
- A/B test ad copy and review keywords for low CTR, low Quality Scores, and low conversions
- Develop detailed strategies covering technical SEO, structured data, permalink structure, XML sitemaps, blogging, link building, and content marketing
- Write and optimise copy and landing pages for conversions
- Continually test and analyse campaign performance
- Conduct competitor research across PPC and advertising channels
- Ensure brand identity is consistently applied across all communications
- Create and manage B2B email campaigns for lead generation, engagement, and retention
- Maintain and optimise the email marketing database, including profiling and segmentation
- Format and publish content through CMS platforms including WordPress and HubSpot
Skills & Experience Required
- Strong skills in planning and delivering campaigns to targeted audiences
- Self‑motivated, organised, and confident communicator
- Experience managing workload in a fast‑paced environment
- Proficiency in Adobe Illustrator, Photoshop, and InDesign
- Ability to interpret and follow branding guidelines and creative briefs
- Flexible, enthusiastic, and supportive team player
- Strong copywriting ability across different tones and brand identities
- Solid understanding of traditional and digital B2B marketing channels
- Excellent attention to detail
- Marketing qualification desirable but not essential
About You
- Minimum of 3 years' experience in digital marketing
- Experience in paid search, email marketing, content writing, and graphic design
- Strong analytical and reporting skills
- Excellent working knowledge of Google Ads (Adwords)
- Passionate about design, marketing, and delivering high‑quality work
If you're ready to join a forward‑thinking company during an exciting period of growth, we'd love to hear from you.
Please ensure your CV includes a link to your creative portfolio.
How to Apply
If this role sounds right for you, click Apply Now or call for more information.
Exchange People is a family‑run Employment Business, supporting candidates across North‑West England and Central Scotland since
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