Role: Account DirectorDepartment/Team:Audio Visual
Role Objective
The Account Director role will support the Business Director in the team with the day to day running of and overall AV strategic direction of the accounts. You will be responsible for the team’s buying output and planning AV campaigns from start to finish. This will entail building close relationships with the team, department, media owners, internal planning teams and clients.The role covers TV, Video, Radio and Cinema.
You will be part of a small team of 5 working closely together to meet client needs. The clients will be Weetabix, TJX, Ford and IHG, whilst also supporting the wider team on Qatar Tourism, SJP and BP.
About the role
BUYING AND PLANNING
1. Manage set up and overall delivery of AV campaigns
2. Hold regular buying catch ups with the team
3. Manage value positions across client set
4. Demonstrate a thorough understanding of all AV tools and processes – including Media Ocean, Caria, TechEdge
5. Collate and present implementational plans and campaign results both internally and externally, working closely with other disciplines within the agency
6. Evaluate media options and demonstrate knowledge of the AV marketplace
7. Demonstrate accurate AV budget forecasting by account
8. Strong working knowledge of all the GroupM AV tracking software and keep these up to date and accurate
9. Track and deliver audit targets
10. Understand deal parameters within both Mindshare and GroupM and their impact on planning/buying targets
11. Identify incremental revenue opportunities across client base
CLIENT MANAGEMENT
12. Ensure all client requests are met/surpassed and manage client expectations
13. Develop and demonstrate an understanding of the client industry sector and competitor behaviour
14. Understand your client’s business and build a good relationship with them
15. Contribute to the creation of campaign strategy, planning and review meetings/documents
16. Present client documents
17. Understand and deliver all buying guarantees that Mindshare are contracted to deliver on your clients’ business
18. Ensure all billing is received in the correct format and at the correct time
19. Ensure proper process is followed in relation to SOX compliance and plan approval/purchase order receipt before campaigns go live
INTERNAL RELATIONSHIPS
20. Establish an understanding of how AV fits into the overall marketing mix
21. Develop collaborative relationships with the other departments within Mindshare such as Connections Planning to deliver an integrated service to clients
22. Work collaboratively with and support the Business Director to ensure all department, agency and client objectives are met
23. Managing and prioritising your workload and the team’s
24. Developing team members via check ins, KPI setting and appraisals
25. Display strong attention to detail and quality control with both your own output and the output of team
26. Work on new business pitches
EXTERNAL RELATIONSHIPS
27. Develop strong relationships with relevant media owners at an appropriate level
28. Lead a coordination team
29. Develop relationships with necessary external agencies on relevant client businesses to ensure an integrated approach (e.g. creative agency, media auditors)
30. Be an effective ambassador for Mindshare in all dealings
About you
31. A solid understanding of planning and buying AV media
32. Ability to train and pass on this knowledge to junior team members
33. Strong stakeholder relationships – at all levels
34. Ahigh degree of literacy and ability to communicate effectivelyboth in writing and over the phone.
35. Strong attention to detail, ability to problem solve and a pro-active attitude
What we can offer you
36. A strong salary commensurate and in-line with relevant experience
37. 25 days annual leave and your birthday day off
38. Ongoing internal and external training opportunities
39. Flexible working
40. The opportunity to attend industry conferences and awards nights
41. Career and personal progression
42. Private Healthcare
43. Excellent pension matching structure
About Mindshare
Mindshare is a leading global marketing and media services network with billings in excess of £23billion worldwide. We work with some of the most famous businesses and brands in the UK – such as Unilever, Ford, KFC, Marks & Spencer and TK Maxx. The Mindshare network consists of 116 offices across 86 countriesthroughout the USA, Latin America, Europe, Middle East, and Asia Pacific; each dedicated to forging competitive marketing advantage for businesses and their brands.
Our approach
Our ambition is to drive Good Growth for our clients.
Good Growth is about deliveringgrowth that is enduring and is considerate of people and planet. Media is a powerfulforce, and we need to be mindful of the responsibility that it brings. We help our clients make better decisions by ensuring we use media in a trusted, inclusive and sustainable way. Werecognisethatin order todrive Good Growth, we need to place people at the heart of everything we do. Understandingpeople, notdemographics allows us to place media meaningfully intotheir lives.
Good Growth is a big ambition – one which inspires change for the industry but also for our agency and we achieve this through our values of Energy, Empathy and Impact.
Working for Mindshare
Our brilliant people allow us to deliver our ambition. We invest heavily in their development to ensure they are progressing and thriving wherever they work in our business. We also think inspiration for our staff is key and our pinnacle and flagship event of the year, Huddle,connects people, opinions and perspectives across borders and is all about learning something new and participating.
Committed to Diversity & Inclusion
We have a big dream at Mindshare, to become the most inclusive place to work in the country! This will take time but the whole agency is passionate about making it a reality. To support this, we currently have 8 Employee Resource Groups available for our people to join and be a part of including, Roots, PrideM, Women in Business, Enable, Declassify, 0Borders, ADAM and Working Parents. These groups hold the agency to account for making progress and, along with our Mental Health Allies, design and lead events and initiatives that help us create a welcoming environment to all and a place where everyone can be their most confident self.
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