Director of Sales & Marketing- Commercial Printing Company
Job Title: Director of Sales & Marketing- Commercial Printing Company
Salary: £Highly Attractive Salary plus Equity
A leading commercial printer in the Midlands is actively recruiting for a key role within the company. This innovative enterprise is looking for a Sales & Marketing Director to take them to the next level by implementing social media and marketing strategies and increasing revenue through creative sales techniques.
This company has invested heavily in the most modern, state of the art machinery to be at the forefront of innovation. Their aim is to make every print job not only a ‘good one’, but a ‘brilliant one’. To meet this objective, each member of staff must have an exceedingly high level of knowledge to know which paper is right for the job, the right stock that will reflect positively on customers’ brands, and the most cost‑effective way to ensure optimum quality and competitive pricing. The new addition to the team must not only know the basics, but must also be able to recommend special finishing techniques that add value to the production.
Although this long‑established company started in the pre‑digital age, they are now embracing the many channels available to promote their services. Your Sales & Marketing skills will be critical to driving this change.
We are looking for someone who can successfully develop and implement fully integrated, multi‑channel strategic marketing and promotional campaigns, promote our client’s in‑house print capabilities and print management service, continuously identify new sales channels and verticals to drive overall growth and increase margins.
The role is a Board level position, requiring the ability to prepare and present detailed reports and understand the wider business operations.
Responsibilities
* Market the company’s services through targeted campaigns to grow the client base.
* Increase social media activity and drive online presence.
* Identify new business opportunities and present the company’s services.
* Obtain a detailed understanding of the client’s requirements and prepare specific project proposals, suggesting suitable materials and including detailed estimates.
* Promote the company’s services at trade fairs and coordinate with the internal creative team on stand design.
* Identify industry trends and carry out competitor research.
Qualifications
* Experience as a sales professional in the commercial printing industry, with a proven record as a hunter and converter across multiple market segments.
* Strong leadership skills, able to motivate a team from the front.
* Excellent communication and presentation abilities, suitable for Board level reporting.
Applicants must be resident in the UK and have recent experience in the print, packaging or paper sectors.
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