Product Marketing Lead – IDT + Pagero, Europe
About the Thomson Reuters Marketing Team
Thomson Reuters' Marketing Team is dedicated to developing and implementing innovative and effective integrated marketing campaigns across a range of industry-leading products, focused on delivering value for our tax and accounting professionals. This role is a product marketing leadership position responsible for setting the strategic approach, planning and prioritization for Thomson Reuters' Transactional Compliance solutions in Europe, specifically our Indirect Tax and e-invoicing platforms. It delivers on unique customer needs and ultimately drives sales, revenue, and growth across the European market.
This high‑impact product marketing leadership role reports into the Director, Product Marketing, and requires a strategic builder and entrepreneurial self‑starter who can drive European product marketing execution and go‑to‑market programs—from developing compelling positioning and messaging to enabling Sales and driving product adoption. The role has full operational responsibility for product marketing in Europe, while supporting cross‑functional demand generation, events, campaigns, and integrated marketing initiatives. It works collaboratively across Sales, Product, Finance, Communications, Customer Success, and global teams. This role requires strong product marketing fundamentals, analytical rigor, financial acumen, exceptional project management skills, and a grit‑driven mindset that thrives in ambiguity.
About the Role
In this opportunity as the Product Marketing Lead – IDT + Pagero, Europe:
* Lead, mentor, and develop a team of 3‑5 product marketers, providing strategic direction, coaching, and career development while building team capabilities across product marketing, sales enablement, competitive intelligence, and customer insight.
* Own product marketing strategy and execution for Indirect Tax and e‑invoicing solutions across Europe, developing differentiated positioning, compelling messaging, and go‑to‑market strategies that drive customer acquisition and platform expansion in underpenetrated markets.
* Build business cases and ROI models that quantify customer value and support sales conversations with finance and executive buyers.
* Lead end‑to‑end product launch planning and execution, coordinating cross‑functional teams to ensure successful product introductions, feature releases, and market expansion initiatives.
* Establish and monitor KPIs for product launches and marketing initiatives, creating dashboards and reporting mechanisms to track post‑launch performance, customer adoption metrics, and campaign effectiveness, using insights to continuously improve go‑to‑market execution.
* Develop and execute comprehensive market adoption strategies to significantly increase solution penetration across European markets, identifying white‑space opportunities, untapped segments, and growth levers to accelerate market share gains.
* Create and deliver core product marketing assets—including positioning documents, messaging frameworks, competitive battle cards, sales presentations, customer case studies, and ROI tools tailored for European markets.
* Enable Sales teams across Europe with product training, competitive positioning, talk tracks, objection handling, and customer conversation frameworks that drive effective selling and pipeline conversion.
* Develop executive‑level presentations, business cases, and strategic recommendations that resonate with C‑suite and senior stakeholders, articulating complex value propositions with clarity and impact.
* Partner with Product Management to influence development priorities based on European market needs, regulatory requirements, and competitive dynamics, ensuring solutions meet regional buyer expectations.
* Serve as the voice of the European customer, conducting customer interviews, competitive analysis, and market research to inform product strategy, roadmap priorities, and marketing approaches.
* Develop and maintain strong product knowledge on Indirect Tax and e‑invoicing capabilities, translating complex technical and compliance features into customer‑facing value propositions and competitive differentiators.
* Support demand generation initiatives by providing product‑led content and campaign messaging that drives awareness, consideration, and conversion across the funnel.
* Build strategic messaging around European regulatory transformations—e‑invoicing mandates, VAT compliance requirements—positioning Thomson Reuters as the market leader in compliance automation, and develop customer segmentation frameworks specific to European markets.
* Collaborate on European events and field marketing programs, delivering product demonstrations, customer presentations, and thought leadership that showcase solution capabilities.
About You
* 7+ years of experience in product marketing with demonstrated success in B2B software or SaaS marketing, preferably in European markets.
* Proven people‑management experience leading and developing a team of 3‑5 direct reports, with a track record of coaching, mentoring, and creating development plans that drive professional growth.
* Strong analytical and financial acumen with the ability to build business cases, analyze ROI, interpret performance metrics, and synthesize market insights, competitive intelligence, and customer feedback into actionable strategies.
* Demonstrated grit and entrepreneurial mindset; thrives in ambiguous, fast‑paced environments, comfortable challenging the status quo, and proven ability to work independently while managing multiple priorities and driving results.
* Exceptional executive communication and storytelling skills with the ability to translate complex technical and regulatory topics into compelling value propositions, sales narratives, and presentations that resonate with C‑suite stakeholders.
* Strong project management capabilities with proven ability to lead end‑to‑end product launches, coordinate cross‑functional teams, and establish KPIs to track performance and drive optimization.
* Proven product marketing foundation with the ability to develop positioning, messaging, competitive strategies, sales enablement materials, go‑to‑market plans, and conduct customer research and competitive analysis.
* Familiarity with or willingness to quickly learn European VAT compliance, e‑invoicing mandates, or tax technology landscapes; experience marketing to tax, finance, or compliance audiences a plus. While prior industry experience is valuable, we prioritize strong marketing fundamentals and the ability to quickly master new domains.
* Fluency in English required; additional European languages a strong plus.
* BA/BS required; MBA or equivalent advanced degree preferred.
What’s in it for You?
* Hybrid Work Model: Flexible hybrid working environment (2–3 days a week in the office, depending on the role) for our office‑based roles while delivering a seamless experience that is digitally and physically connected.
* Flexibility & Work‑Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work‑life balance.
* Career Development and Growth: We foster a culture of continuous learning and skill development, providing tools and knowledge to grow, lead, and thrive in an AI‑enabled future.
* Industry Competitive Benefits: Comprehensive benefit plans, including flexible vacation, company‑wide Mental Health Days, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
* Culture: Globally recognized, award‑winning reputation for inclusion and belonging, flexibility, work‑life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
* Social Impact: Employees receive two paid volunteer days per year and opportunities to get involved with pro‑bono consulting projects and ESG initiatives.
* Real‑World Impact: We help our customers pursue justice, truth, and transparency, supporting their mission to uphold the rule of law and provide trusted, unbiased information.
Equal Employment Opportunity: We seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. We are a drug‑free workplace and provide a reasonable accommodation for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. For more information on requesting an accommodation, visit …
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