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Description
The Social Media Executive will focus on enhancing the company's presence across social media channels, ensuring a consistent voice aligned with the brand strategy and platform best practices. The ideal candidate should be proactive, solutions-oriented, detail-focused, adaptable to change, strategic, data-driven, technologically savvy, and knowledgeable about the evolving marketing and social media landscape. A keen eye for compelling creative content and trends is essential.
Key Responsibilities
* Copywriting for content feeds and stories across clients.
* Scheduling content and managing content calendars.
* Leading community management efforts.
* Executing strategies set by the Social Media Manager.
* Tracking and analyzing account performance using social insights weekly, monthly, and quarterly.
* Developing influencer target lists for gifting activations.
* Reaching out to creators/influencers and sourcing new talent agencies.
* Shooting and editing content as required.
* Attending events for real-time social coverage.
* Monitoring competitors and reporting on top-performing activities.
* Supporting wider teams with ad hoc social media and influencer tasks.
Skills, Knowledge, and Expertise
* 1-2 years’ experience in social media and influencer marketing.
* Creative copywriting skills with a strong, authoritative tone.
* Proficiency with TikTok and Instagram; familiarity with Facebook, Twitter, Pinterest, YouTube, LinkedIn.
* Creative with a good eye for design; experience with Canva, Photoshop, InDesign, Illustrator is a bonus.
* Content creation skills on iPhone and SLR/4k camera, including stills and video.
* Experience in video editing for Reels/TikTok.
* Knowledge of social media insights and analytics, with the ability to adapt strategies based on metrics.
* Experience in influencer gifting and event management.
* Organized with responsibility for asset and content calendar management.
* Attention to detail and innovative, trend-aware thinking.
* Proficient in Excel and Google Docs.
* Strong time management skills with the ability to handle multiple projects.
* Positive attitude and passion for social media, with a willingness to learn.
Additional Details
* Seniority level: Executive
* Employment type: Full-time
* Job function: Marketing, Public Relations, Writing/Editing
* Industries: Public Relations and Communications Services
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