Project Type: Contract / Part-Time
Region: Latin America preferred
Language: Native Spanish required
Budget: $600–$800 USD per month (depending on experience)
Start: Immediate
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About the Project
We are launching a Spanish-first mobile app designed for the Latin American market. The app focuses on daily guidance, intentional living, and emotional depth.
We are looking for a strategic Social Media & Growth Marketing Manager to build and scale our presence organically across Instagram and TikTok.
This is not a basic community manager role.
We are looking for someone who understands:
•Audience psychology
•Short-form content strategy
•Algorithm-driven growth
•Brand positioning
•Emotional storytelling
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Responsibilities
•Develop and execute Instagram & TikTok growth strategy from scratch
•Build a content calendar aligned with brand tone and product milestones
•Create high-performing short-form video concepts (Reels / TikTok)
•Identify trends and adapt them strategically to our brand voice
•Oversee content creation (scripts, captions, hook structure, CTAs)
•Manage posting schedule and optimization
•Analyze performance metrics and iterate strategy
•Support launch campaign strategy (pre-launch, launch, post-launch)
•Coordinate with founder and design/dev team for alignment
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Requirements
•Proven track record growing Instagram and/or TikTok accounts organically
•Experience launching or scaling a digital product (preferred)
•Strong understanding of LATAM digital behavior and cultural nuance
•Excellent copywriting skills in Spanish
•Strategic mindset (not just content execution)
•Portfolio of accounts managed (required)
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Ideal Profile
•Based in Latin America
•Has grown accounts organically
•Understands aspirational yet grounded branding
•Can balance depth with virality
•Thinks long-term brand, not just trends
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To Apply
Please include:
1.Accounts you've grown (Instagram and/or TikTok)
2.Metrics achieved
3.Brief explanation of your growth strategy approach
4.Why you're a fit for a Spanish-first mobile app targeting LATAM
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If you are a strategist — not just a content scheduler — we would love to speak with you.
Contract duration of 1 to 3 months.
Mandatory skills: Social Media Marketing, Marketing Strategy, Instagram Marketing, social media growth, tik tok marketing, Copywriting, Short Video, Content Strategy, Content Creation