We have an exciting opportunity to join our Email Marketing team on a Permanent basis as a Junior Email Marketing Coordinator. This opportunity is like no other where you will drive high-impact revenue growth by co-piloting our email strategy with the Email Marketing Manager. You will lead in the day to day ideation, creation, delivery and optimisation of schuh’s trading email campaigns, store communications, and Loyalty BAU communications. In addition to this you will work alongside the CRM team to ensure customers are receiving best in class email communications, whilst leveraging new technologies in order to increase loyalty and give the brand a competitive advantage! MAIN DUTIES & RESPONSIBILITIES: Day to day campaign management including but not limited to creation, implementation, testing, deployments, and reporting of Email Marketing BAU campaigns Contribute to the ideation, implementation, and delivery of a customer centric, data driven, Email Marketing calendar to enhance customer engagement and ultimately drive revenue through email Monitor and adjust the email marketing calendar and send plans in response to weekly and periodic trading performance. Produce weekly and campaign-wide reports, providing clear insights and actionable recommendations to optimise ongoing campaigns Analyse and identify trends to share and recommend upcoming emails/marketing activity that our customer will engage with Analyse campaign and audience performance of successful campaigns as well as troubleshoot campaign performance issues if necessary Analyse campaign and audience performance to identify optimisation opportunities, and proactively troubleshoot underperforming campaigns. Plan and execute A/B tests across subject lines, content, personalisation, and send times, or any other relevant data/metrics, using results to drive incremental improvements in engagement and revenue Work closely with the wider CRM team to create and refine targeted customer segments based on behaviour, purchase history, preferences, or other relevant information. Owning personalised dynamic content with our suite of third party tools (Salesforce, Movable Ink, Litmus, Wunderkind) Monitor and report back on competitors keeping up-to-date with the market, ensuring schuh maintains its unique positioning Work cross functionally with other digital channels and teams to deliver campaigns and content correctly and on time Stay updated on latest industry trends, best practice, and GDPR policies to continually improve email marketing Be an ambassador for schuh communicating our brand DNA and purpose confidently to our customers Experience & Background: 1-2 years’ experience in CRM, email marketing, or digital marketing Experience building and deploying campaigns within a CRM platform, preferably Salesforce Organised, Proactive, and able to juggle multiple priorities Data driven, analytical, problem solver with experience in building data driven segments Ability to work to tight deadlines and have a flexible approach to comms changes HTML/Email coding experience is desired but not required Strong understanding of email KPIs and performance analysis Detail-oriented with strong organisational skills Curious, proactive and commercially aware Experience with Movable Ink (or other dynamic content platforms) is desirable but not essential About the perks/benefits Up to 40% product discount for you and your loved ones Up to 28 days holiday (including bank holidays)PLUS your birthday off to celebrate you Flexible working hours and hybrid working options Perk platform for hundreds of discounts Manage, save and access your wages as you earn them to get paid your way Employee assistance programme to support your wellbeing through resources, helplines and Virtual GP services A pension scheme to help you save for the future Development and progression opportunities across stores and Head Office A paid volunteering day and opportunities to be a part of our company Purpose Groups About schuh At schuh we are the ‘Same but different’. By embracing diversity and promoting inclusivity, we aim to empower our people to be fiercely and unapologetically themselves. This means you will support our commitment to diversity, equality and inclusion, and ensure that colleagues and customers from all backgrounds, beliefs and communities are treated fairly. We are committed to providing reasonable adjustments to support disabilities or health conditions. Please let our talent team know of any adjustments needed during the hiring process. Our Talent Acquisition Team will work as quickly as possible to review your application. In the meantime, if you have any questions or would like any additional information at all, please contact talent@schuh.co.uk