UK Product Marketing Manager [Rental+/Retail]
Lowe Rental is a globally recognised brand for innovation, ambition and high quality. Our unique culture is built on people, from motivating and developing our highly talented team, to truly listening to and delivering sustainable rental solutions for our clients. Our Rental+ and Grocery Retail Team is on the leading edge of helping UK retailers quickly adapt to changing regulations and ESG goals. Join us as we help retailers through a once‑in‑a‑lifetime transformation of the refrigeration industry. As one of the worlds leading refrigeration solutions providers, Lowe provides a unique, refrigeration‑as‑a‑service model to the worlds leading retailers. This one‑of‑a‑kind approach allows retailers to modernise their refrigeration without the same capital expenditure and guarantees uptime and performance results.
Responsibilities
* Develop and own product marketing strategy across Rental+ and Retail, ensuring a clear market positioning & a differentiated value story.
* Build and maintain service‑line messaging frameworks, value propositions, and proof points.
* Lead the development of product collateral, sales enablement materials, website copy, and thought leadership content.
* Shape and support the go‑to‑market strategy for new service enhancements, campaigns, and launches.
* Act as the internal advocate and subject‑matter expert for your service lines, ensuring visibility and alignment across markets.
* Plan and execute the UK campaigns, content, events, and localised assets for Rental+ / Retail.
* Collaborate with UK sales to understand market needs and drive demand.
* Ensure consistent brand and messaging across all UK touchpoints.
* Manage UK campaign performance reporting and make recommendations for continual optimisation via or in partnership with the Digital team.
* Brief Digital Marketing Team, Brand, PR and Sales Operations to deliver integrated plan.
* Work with sales to support enablement, ensure strong lead handover processes, and identify content and/or case study gaps.
* Monitor and report on product marketing and UK campaign performance.
* Use insights to refine strategy, optimise messaging, and identify new opportunities.
* Track and communicate KPIs including pipeline influence, conversion performance, and asset engagement.
Qualifications
* Demonstrable B2B product marketing experience.
* Strong commercial acumen and curiosity.
* Experience marketing multiple products or service lines across different markets.
* Strong skills in messaging development, customer insights, and go‑to‑market planning.
* Proven track record of delivering marketing campaigns end‑to‑end.
* Excellent communication, stakeholder management, and project management capabilities.
* Comfortable working in a matrixed, multi‑market environment.
* Evidence of translating complex services into clear, compelling value propositions.
* Excellent decision making and problem‑solving skills supported with a data‑driven mindset.
* High organisational & interpersonal communication skills coupled with strong presentation skills.
* Detailed understanding of the range of marketing channels available.
* Experience with CRM/marketing automation tools and sales enablement platforms.
Essential Skills & Experience
Highly organised individual, able to manage & execute multiple projects at one time, be commercially curious and bring a proactive, solution‑focused mindset.
Salary
£65,000.00 - £70,000.00
Equal Opportunity Employer
Lowe is an equal opportunity employer and committed to a diverse workforce. We are incredibly selective in our hiring and shortlisting for this vacancy will be completed on the basis of merit. Candidates should tailor their CVs to reflect our essential criteria.
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