Working closely with the Senior Marketing Manager, this role is responsible for advancing the profile and reputation of the University overseas, through a wide range of international marketing activities.
Typically, you will:
1. Develop and deliver impactful strategic and tactical activity to support the Future Students marketing strategy.
2. Work closely with designated colleagues in the International Office to support the implementation of the Internationalisation Strategy, through a wide range of international marketing activities.
3. Lead in the delivery of global multi-channel marketing campaigns targeted at prospective students, co-ordination of an international-specific communications plan and digital-based international-specific conversion activity.
4. Manage a rolling programme of creative rich media content to support the international student recruitment journey.
5. Represent the International Marketing team by being a central point of knowledge and expertise in the University in respect of international marketing activity.
The ideal candidate:
6. An outward looking, forward-thinking marketing professional.
7. Career background in marketing, project management and content production.
8. Digital marketing experience essential, international marketing experience would be an advantage.
9. Analytical thinker with a data-led approach and significant attention to detail.
10. Line management experience, leading, engaging, and inspiring team members
About the Future Students team:
The Future Students team will have responsibility for all future students marketing activity and plans including Foundation, UG, PGT, PGR, UG-PG, International. Working with Faculties to align marketing strategy, implementing creative and impactful plans to support their priorities.
International is a key area of growth at the University, and this is an exciting opportunity to join a dynamic team providing the opportunity to work in a forward-thinking and well supported environment.
Working at Manchester Metropolitan:
Based in central Manchester, you will enjoy a generous annual leave allowance (25 days, plus Christmas Closure, plus Bank Holidays) a fantastic pension scheme, access to retail discounts and Employee Assistance Program, cycle to work scheme, plus many more rewards and benefits.