PR Manager Role
We are seeking a skilled PR Manager to lead the planning and execution of local events and media relations in Northern Europe.
This role involves combining strategic vision with hands-on implementation to amplify brand visibility and reputation.
The ideal candidate will have a proven track record in the automotive sector and demonstrated expertise in planning and executing high-impact, brand-aligned events.
Key Responsibilities:
* Local Event Coordination: Plan and execute local events in line with HQ marketing guidelines, including test drives, product launches, co-marketing initiatives, sponsorships, and loyalty programs.
* Ensure all events are brand-aligned, engaging, and flawlessly delivered, with the goal of driving brand awareness and deepening customer engagement.
Public Relations Management:
* Build and maintain strong relationships with key automotive and lifestyle media across the UK, Ireland, and Scandinavia (approx. 90% automotive, 10% lifestyle).
* Develop compelling press materials—such as press releases, media pitches, and backgrounders—that effectively convey the brand's values, positioning, and initiatives.
Key City Activations:
* Strategically plan and implement high-impact brand activations in key urban centers to enhance visibility, generate buzz, and foster meaningful consumer connections.
Budget Oversight:
* Manage and optimize the local PR and events budget, ensuring cost-effective execution of all activities while maximizing reach and ROI.
Global PR Collaboration:
* Serve as a strategic link between the local markets and HQ/Regional teams to ensure alignment, share best practices, and drive integrated PR efforts on both local and international levels.
Requirements:
* Degree in Marketing, Communications, or Economics.
* Minimum of 6 years' experience in similar or related roles within PR, communications, or marketing.
* Proven track record in the automotive sector is highly preferred.
* Demonstrated expertise in planning and executing high-impact, brand-aligned events.
* Strong project management skills, with the ability to effectively balance multiple tasks, deadlines, and stakeholders.
* Solid understanding of budget management and financial planning.
* Proficiency with key digital tools and software for PR, event coordination, and media outreach.
* Creative thinker with a sharp eye for detail and a passion for brand storytelling.
* Native-level fluency in English, with outstanding written and verbal communication skills.
What We Offer:
* International work environment with cross-region team collaboration.
* Flexible remote work arrangements and flexible schedule.
* Dedicated welfare programs and continuous learning and development opportunities.
* Extensive range of internally and externally run courses available for all employees.
Diversity & Inclusion:
* We assess candidates based on qualifications, merit, and business needs.
* We welcome applications from people of all gender identities, age, ethnicity, nationality, religion, sexual orientation, and disability.
* We are committed to making reasonable adjustments to the recruitment process as required.