Job Description Strategic Senior Marketing Manager - Energy - In partnership with the Strategic Marketing Lead for Environment, Water and Energy (EWE) this role is responsible for initiating, designing, leading, and delivering both marketing campaign and/or activity to support both brand and growth objectives for the energy business across the Europe and India region. In addition, you will contribute to internal communication initiatives for employee engagement aligned to strategic priorities, while supporting recruitment teams in attracting the best talent into our energy business. Responsibilities: This position will be expected to work collaboratively with peers, Business Line leadership, Client Account teams, Practice Lines, Country Managers and other internal stakeholders to champion the voice of our clients and optimise activities. Support the EWE Strategic Marketing lead and marketing leadership team, including: the management of team members allocated to implementation activities and contributing information and ideas to the strategic planning process. the management of external partners, such as a PR agency the management of Business Line marketing budget Contribute to the ongoing development of measurement, analysis and reporting of strategic marketing activity to determine impact and ROI Deputise for the EWE Strategic Marketing lead as required, such as reporting to leadership stakeholders and leading team meetings Define and create strong relationships with Business Line and functional stakeholders to optimise outcomes of campaigns Develop marketing plans for each campaign (using SOSTAC) – clear objectives, target audience, tactics, owners, and control, including timeline for contributors to work with Share marketing plan with region’s marketing and communications leadership team, Business Line Strategy and Growth lead and leadership teams Develop bespoke campaigns for the region – aligned to Business Line growth objectives Provide information on marketing activity and campaign performance to the Strategic Marketing lead for monthly marketing and communications report. Work alongside the Senior Manager for Content and Thought Leadership to define the campaign messaging and content plan including diversity of formats Work alongside the creative team to optimise audience engagement Identify and conduct market research on trends and competitors to inform both AECOM’s value proposition, narrative and evidence Ensure effective follow up on campaigns via business owners and adopt effective measurement tools including Google Analytics. Analyse campaign data and respond accordingly throughout the delivery of a campaign Manage calendar/timeline of integrated multi-channel tactics including conferences, client events, awards, social media, thought leadership and editorial activities, including budgetary requirements and KPI reporting Schedule, write and track social media content on the most appropriate handles to support both strategic initiatives and ad hoc requests Manage events, both in-person and virtual, overseeing invites, booking, invoices, collateral requirements, and attendee briefings Source and write various forms of targeted content including award entries, case studies, blogs, client presentations and emails aligned to brand messaging which support our campaigns