Overview
We are seeking a dynamic and experienced Marketing Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a strong background in both B2B marketing and digital strategies, with a proven ability to manage projects effectively. This role requires excellent communication skills, leadership capabilities, and a passion for innovative marketing solutions.
Duties
* Develop and implement comprehensive marketing strategies to enhance brand visibility and engagement.
* Manage the execution of marketing campaigns across various channels, including email marketing, social media, and Google Ads.
* Conduct thorough analysis of market trends and campaign performance using tools such as Google Analytics to inform decision-making.
* Oversee content creation, ensuring high-quality copywriting for promotional materials, website content, and social media posts.
* Utilise SEO best practices to optimise website content on platforms like WordPress for improved search engine rankings.
* Collaborate with cross-functional teams to ensure alignment of marketing efforts with overall business objectives.
* Lead and mentor the marketing team, fostering an environment of creativity and professional development.
* Maintain organised project management processes to ensure timely delivery of marketing initiatives.
Skills
* Strong management skills with the ability to lead diverse teams effectively.
* Proficient in SEO techniques and digital marketing strategies.
* Excellent project management abilities to oversee multiple campaigns simultaneously.
* Familiarity with Adobe Photoshop for design purposes.
* Experience with WordPress for website management and content updates.
* Knowledge of Google Ads for effective online advertising.
* Strong analytical skills to assess campaign performance and market trends.
* Exceptional copywriting abilities for creating engaging content across various platforms.
* Proficient in social media management to enhance brand presence online.
* Advanced skills in Microsoft Excel for data analysis and reporting.
* Familiarity with Google Analytics for tracking website performance metrics.
* Experience in B2B marketing strategies tailored to business audiences.
* Excellent communication skills in English, both written and verbal.
* Proficiency in Microsoft Office Suite including PowerPoint for presentations.
* Basic IT knowledge to troubleshoot common technical issues related to digital marketing tools.
* 2 years experience within the Marketing Field is a must.
* Strong time management skills to prioritise tasks effectively within tight deadlines.
* Highly organised with attention to detail in all aspects of work. Join our team as a Marketing Manager where your expertise will contribute significantly to our growth trajectory while working in a collaborative environment that values innovation and creativity.
Job Type: Full-time
Pay: Up to £30,000.00 per year
Benefits:
* Company pension
* Private medical insurance
* Work from home
Experience:
* Marketing: 2 years (required)
Licence/Certification:
* Driving Licence (required)
Work authorisation:
* United Kingdom (required)
Location:
* Durham (Durham) (required)
Work Location: Remote