Senior CRM Manager (Freelance) – Salesforce Marketing Cloud
Role Overview
A Fintech client is seeking a senior freelance CRM Manager with deep, hands-on Salesforce Marketing Cloud expertise to provide immediate short-term cover and operational leadership following a CRM team transition. The role will stabilise, execute, and optimise CRM programs across lifecycle, campaign, and automated communications.
This is a high-impact delivery role requiring strong technical platform capability, execution excellence, and strategic CRM thinking. The successful candidate must be able to operate independently, move quickly, and ensure continuity of CRM operations and performance.
Contract type:
Initial 6-month rolling contract
Immediate start required
Hybrid – 3 office days in London at the client site.
Core Responsibilities
CRM Platform & Campaign Delivery
Own day-to-day execution in Salesforce Marketing Cloud
Build, QA, launch, and optimise CRM campaigns – both ad-hoc and existing journeys
Configure and manage journeys, automations, and triggered communications
Manage segmentation, audience selection, and data extensions
Execute lifecycle and promotional CRM programs end-to-end
Marketing Cloud Operations
Work hands-on across:
o Journey Builder
o Email Studio
o Automation Studio
o Contact Builder / Data Extensions
o Triggered sends
Ensure platform best practices and governance are followed
Troubleshoot campaign and automation issues quickly
Performance & Optimisation
Monitor campaign performance and recommend optimisations
Run A/B tests and structured experimentation
Improve engagement, conversion, and retention metrics
Translate performance data into actionable CRM improvements
Collaboration & Stakeholder Support
Work with strategy, marketing, product, analytics, and compliance teams
Support briefing → build → QA → launch workflows
Provide clear delivery timelines and status updates
Coordinate with creative and content teams on assets and templates
Quality & Compliance
Ensure CRM activity meets regulatory and compliance standards
(fintech/payments environment preferred)
Maintain strong QA and approval processes
Reduce risk in deployment and data usage
Required Skills & Experience
Strong senior-level hands-on experience with Salesforce Marketing Cloud
Proven track record delivering CRM campaigns at scale
Deep experience with Journey Builder and Automation Studio
Strong segmentation and data handling capability
Experience with triggered and behavioural messaging
CRM performance optimisation and testing experience
Ability to work independently and stabilise CRM operations quickly
Strong QA discipline and process rigour
Comfortable working in fast-moving, high-accountability environments
Preferred Experience
Fintech, payments, or regulated industry experience
Multi-market CRM programs
Lifecycle and retention marketing programs
Personalisation and dynamic content
CRM reporting and dashboarding
Experience working with agency + client hybrid teams
Working Style Requirements
Highly proactive and delivery-focused
Hands-on executor (not strategy-only)
Able to join and contribute immediately
Comfortable with ambiguity and rapid change
Strong communicator with stakeholders
Start date: ASAP
Duration: 6 month rolling contract
Location: London (on-site 3 days a week)
Rate: Likely to be around £300-350 per day (outside IR35)