Reporting into: Head of Content,
Core Copywriting Responsibilities
* Deliver high-quality Spanish and English copy for multiple assets each week, meeting deadlines consistently.
* Apply and maintain the Inspired tone of voice across all formats, ensuring accuracy and consistency.
* Produce channel-appropriate messaging for paid social, digital ads, landing pages, print and video scripts.
* Interpret briefs quickly and propose clear messaging routes and variations when required.
* Adapt tone and style to different audience segments, markets and objectives without losing clarity.
* Use AI tools to accelerate drafting, explore variations and support volume delivery.
* Consolidate feedback from multiple stakeholders into final copy without loss of quality or intent.
* Identify gaps, inconsistencies or unclear messaging in briefs and flag them proactively.
* Use AI tools to generate first drafts, explore message variations and support high-volume production.
Detailed Responsibilities & Collaboration
* Manage copy briefs and collaborate directly with the assigned team.
* Write original copy and edit content for a range of marketing and communications materials.
* Use AI tools and platforms to optimise content creation, ideation, and delivery. Experiment with AI-driven solutions to improve writing efficiency.
* Collaborate with a team of account managers and creative staff, from concept development to delivery of final product.
* Present copy concepts and final deliverables to internal team - and to client representative when requested - and participate occasionally in client pitches.
* Revise copy based on internal and client feedback.
* Research and understand a client's needs and target audiences, through online searches, reviews of existing research, interviews with subject-matter experts.
* Write, edit and proofread copy for paid social ads, digital campaigns, landing pages, brochures, print materials, websites, video scripts and social content.
* Manage multiple copy briefs simultaneously, prioritising based on urgency, complexity and stakeholder requirements.
* Review design files (static + video) and ensure copy placement, line breaks and messaging flow are accurate and brand-aligned.
* Deliver first drafts with minimal need for rework, ensuring clarity, correctness and adherence to brand guidelines.
* Incorporate comments from account managers, designers and local school teams, producing updated versions quickly and accurately.
* Attend creative reviews and provide clear rationale for copy decisions.
* Conduct quick research on schools, markets or competitors to inform messaging and positioning.
* Maintain updated copy sheets and naming conventions to support consistent production.
* Flag risks early (missing information, unrealistic deadlines, conflicting feedback, unclear CTA, etc.) to prevent delays.
Qualifications
* Bachelor's degree (or equivalent) in journalism, communications, Spanish, English, or a related field.
* 4+ years of professional copywriting experience, preferably within an agency or an in-house creative team, with a solid and varied portfolio.
* Exceptional writing, grammar, and attention to detail.
* Strong proofreading skills and familiarity with standard style guides.
* Proven experience using AI tools to support ideation, drafting, and optimisation.
* Excellent interpersonal skills and the ability to work independently or as part of a team in a fast‑paced environment.
* Proven ability to work within collaborative, office‑based environments with structured workflows.
* Demonstrated experience managing multiple stakeholders (creative teams, marketing teams and local schools), consolidating feedback clearly and efficiently.
* Experience contributing to campaigns from concept through to delivery, not only execution.
* Native or near‑native Spanish and fluent English; Portuguese is a strong advantage.
Benefits
* The opportunity to add real value from day one
* Strong growth opportunities
* Being part of a global professional community
* A collaborative team and environment
* A culture of excellence
* A rapidly growing business
* The opportunity to be on the leading edge of educational development practice
* Competitive package
Languages & Location
Languages Required: Spanish and English
Location: London Head Office – 4 days onsite, 1 day offsite
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