Job Title: Social Strategist
Salary: £40,000 - £50,000 per year DOE + bonus
Level: Mid-Weight
Hours: Full time (09:30-17:30 Monday-Friday with an early finish Friday)
Location: North London (office-based role)
About Connect
Connect Management is a leading social-first creator agency, redefining how brands connect with audiences through creator-led storytelling. We craft breakthrough strategies, deliver standout content, and build powerful partnerships between the world's most relevant creators and most ambitious brands.
We're driving the next wave of influence - one that's strategic, social-first, and built to last.
If you're passionate about shaping the future of creator marketing, we'd love to hear from you.
The Role
We're looking for a Social Strategist to join our growing strategy team.
In this role, you'll help shape culturally-led, creator-first strategies that connect brands with audiences in meaningful ways. You'll work across both retained clients and new business, supporting everything from early-stage thinking through to campaign delivery.
From identifying cultural trends and audience behaviours to developing platform-native ideas and creator strategies, you'll play a key role in ensuring our work is not only creative - but strategically sound and built for how social actually works today.
This is an opportunity to step into a role where you're not just executing briefs, but actively contributing to the thinking behind them.
The Job
Cultural & Audience Insight - Spotting cultural, social and platform trends to inform strategies that reflect how audiences actually behave
Creative & Creator Strategy - Turning client objectives into culturally-relevant, creator-led ideas and campaign strategies
Research, Platforms & Trends - Using platform insights, data and content analysis to shape smarter, more effective strategic thinking
Performance & Impact - Analysing campaign performance and audience response to identify what's driving real impact
Pitching & Communication - Supporting the development and delivery of clear, compelling strategic thinking across pitches and client work
Innovation & Thought Leadership - Bringing fresh ideas, formats and cultural insights into the team to push our work forward
What we are looking for
● Culturally aware and tapped into social, creator and internet culture
● Strong understanding of how content works across TikTok, Instagram and YouTube
● Ability to turn research and insight into clear strategic thinking
● A creative mindset with a strong eye for what makes content stand out
● Comfortable working across multiple projects, both live campaigns and pitches
● A collaborative team player who brings energy and ideas to the table
● Strong communication skills - able to clearly explain thinking and contribute to discussions
Must-haves:
● 3+ years experience in influencer marketing, social strategy, or a similar role within an agency or brand
● Proven experience contributing to or leading campaign strategy, from insight through to execution
● Strong understanding of creator marketing and how brands show up authentically in culture
● Ability to turn research, audience insight and trends into clear, strategic recommendations
● Experience analysing campaign performance and extracting actionable insights to inform future work
● Confident contributing to (and owning sections of) strategy decks, pitches and client conversations
● Strong communication skills - able to clearly articulate thinking and rationale
● Highly organised and proactive, with the ability to manage multiple projects across live and pitch work
What you can expect
Competitive salary based on your level experience and structured pay bands
Bupa private health cover provided after probation
Office gym facilities
Team and individual incentives to keep you motivated
In-house high-performance coaching to help you level up
Mental health support because your well-being matters to us
25 days annual leave + bank holidays (plus a well-deserved Christmas break)
Extra holiday day for every year you're with us
Chance to win a holiday every month – because who doesn't love a getaway?
Summer & winter team socials for those unforgettable moments
Early finish & dress-down Fridays – just because it's Friday!
Free office snacks and drinks to keep you fueled
Our Commitment
At Connect Management, we are committed to fostering an inclusive, diverse, and equitable environment. Diversity fuels bold ideas, pushes creative boundaries, and sets new standards in influencer marketing. We ensure all individuals are treated with dignity and respect, and our policies prevent discrimination, promote equal access, and cultivate a culture where everyone feels valued and empowered. We are committed to continuous improvement, challenging biases, educating internally and externally, and advocating for change to build a more inclusive industry for all.