HeadofMarketingWokinghamPerm-£50-65K
WearepartneringwithaleadingUKB2Bservicesprovider,asitentersitsnextphaseofcommercialgrowth.TheyareseekingaHeadofMarketingtotransformmarketingintoarevenue-generatingfunction.Thisrolefocusesonpipeline,performance,andmeasurablegrowth.
Thisisuniqueopportunitytohaveacentralroleinshapingcommercialstrategyandinfluencingmarketpositioningandfuturegrowthofthiswell-establishedsuccessfulbusiness,amarketeersdream,withapeoplefocussedculture
TheRole
ReportingtotheManagingDirectorandleadingateamof7youll:
* Defineandexecutefull-funnelmarketingstrategy
* Alignmarketinginitiativesdirectlywithsalesoutcomes
* OptimiseCRManddata-ledprocesses(MSDynamics)
* Implementpredictiveleadscoringandintelligentsegmentation
* Drivecampaignpersonalisationandconversionrateoptimisation
* LeverageAItoolsforcontentcreationandautomation
* CollaboratecloselywithSalesonpipelinegrowth
* Representthebusinessatindustryeventsandstrategicpartnerships
Youwillhaveacentralroleinshapingcommercialstrategyandinfluencingmarketpositioning.
CandidateProfile
Wearelookingforacommercially-focused,data-drivenmarketingleaderwho:
1. Has5+yearsexperienceinB2BmarketingwithdemonstrableROI
2. Soliddigitalmarketingbackground-SEO/PPC/socialmediaandemailcampaigns
3. Understands...