About Holland & Barrett
At Holland & Barrett, we're on a mission to make health and wellness a way of life for everyone. As one of the world's leading health and wellness retailers, we are transforming into a digital‑first business to meet the evolving needs of our customers. Technology is at the heart of this transformation—driving smarter personalisation, seamless experiences, and empowering our teams to build deeper customer relationships.
The Role
We're looking for a Senior Product Manager – Personalisation to lead the development of connected, highly personalised experiences across our digital and physical channels—including our website, app, and in‑store technology. You'll take full ownership of Holland & Barrett’s in‑house personalisation capabilities, driving strategy, roadmap definition, and execution across multiple delivery streams. Working closely with engineering, CRM, marketing, UX research, design, data science and commercial teams, you’ll ensure everything we build delivers measurable value across the customer lifecycle.
What You’ll Be Doing
* Lead the personalisation squad to define and deliver a clear product vision, strategy, and roadmap across all customer touchpoints.
* Deeply understand our customers—their behaviours, needs and motivations—through data and research.
* Partner with UX researchers to validate ideas, uncover insights, and optimise customer journeys.
* Collaborate effectively with both technical and non‑technical teams to deliver high‑quality, customer‑first products.
* Work closely with cross‑functional stakeholders (data science, analytics, design, UXR, commercial) to drive insight‑led product development.
* Own delivery across multiple squads, including writing PRDs and managing a prioritised Jira backlog.
* Continuously optimise through A/B testing, experimentation, and performance analytics.
* Track and deliver against key success metrics—engagement, conversion, NPS and frequency of shop.
The Person
* 5+ years’ experience in product management, ideally within personalisation, CRO, or digital customer experience.
* A strong track record of delivering impactful digital products that drive both customer and commercial value.
* Deep understanding of omnichannel customer journeys and how to create seamless, consistent experiences across them.
* Comfortable owning the full product lifecycle—from discovery through to launch and iteration.
* Experience working with cross‑functional teams in a fast‑paced, agile environment.
* Confident using data, experimentation, and research to make informed product decisions.
* Clear, collaborative communicator with strong stakeholder management skills.
* Passionate about creating simple, engaging, and personalised experiences that put the customer first.
Desirable
* Knowledge of machine learning, product recommendation engines, or omnichannel personalisation.
* Experience with composable commerce platforms and embedding personalised journeys into them.
Benefits
* Technology Incentive Scheme – bonus schemes for all grades in Technology, starting at 10 %.
* Learning and Development opportunities for long‑term career growth.
* Career progression with company pension contribution.
* 28 or 33 Days Holiday per year.
* Refer and Earn Scheme to earn money by referring people.
* Epic Extras access to exclusive benefits, free advice and savings from a range of retailers and providers.
* 25 % discounted products from day one (in addition to any promotions).
* Free 24/7 confidential advice & colleague welfare.
* Mental Health First Aiders supporting staff wellbeing.
* Reward and Recognition schemes to celebrate employee achievements.
Company
* Holland & Barrett is one of the nation’s most loved and trusted brands, known for offering quality health food, vitamins and supplements sold by highly trained and qualified advisors.
* We forecast significant growth and expansion plans, investing heavily in all areas of the business and embracing change to drive speed and innovation.
Seniority Level: Mid‑Senior
Employment Type: Full‑time
Location: London, England, United Kingdom
Apply now and join a team that's redefining what it means to live well, every day.
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