About the role:
We are looking for a hands-on, commercially minded Digital Marketing expert to take full ownership of our paid digital activity. This is an in-house role with no agency support.
You'll be the go-to expert across paid search, affiliate marketing, and data analytics, playing a central role in driving online revenue growth for Hunza G.
Key responsibilities:
Paid Search: 50%
* Manage all Google Ads activity across Search, Performance Max (PMAX), and AI Max campaigns
* Own the strategy, structure, and day-to-day execution of paid search, from keyword management to ad copy and bidding
* Take full accountability for budget management and pacing, ensuring efficient spend against revenue targets
* Continuously test and iterate - ad copy, landing pages, audience signals, bidding strategies
* Stay ahead of Google's evolving product suite and proactively adopt relevant new features
* Report on performance with a clear view of ROAS, CoS, CPA, and contribution to overall revenue
Analytics & Data: 25%
* Build, maintain, and iterate on daily performance dashboards across all digital channels
* Own the consolidation and interpretation of marketing and e-commerce data, identifying trends and flagging opportunities or risks
* Understanding of all Paid/Organic drivers for performance
* Act as super user across Google Ads, GA4, Shopify, and affiliate platforms - with Meta ads access also likely
* Produce regular reporting for senior stakeholders, translating performance data into clear business language
* Maintain and develop Excel/Google Sheets models and reporting tools
* Experience with Marketing Mix Modelling (MMM)
Affiliate Marketing: 20%
* Manage the full affiliate programme lifecycle: recruitment, activation, optimisation, and reporting
* Negotiate directly with publishers on placement fees, commission rates, and promotional activity
* Conduct regular audits of the publisher base to assess quality, incrementality, and brand alignment
* Manage the bookings calendar and coordinate affiliate activity with wider trading plans
* Own validation processes - reviewing and approving transactions in line with programme rules
* Manage the affiliate budget with accountability for ROI and cost efficiency, along with reporting
* Experience with other platforms (AWIN, Rakuten, Partnerize, or similar) is equally welcome
Digital Development: 5%
* Confident working within Google Tag Manager (GTM)
* Understanding of cookie-based tracking, pixel implementation, and consent frameworks
* Ability to QA tracking setups and identify discrepancies between platforms
* Comfortable liaising with developers when technical changes are required, with enough knowledge to brief accurately and spot issues
About you:
* 4+ years of digital marketing experience, ideally with significant time spent agency-side or in-house.
* A strong analytical mindset with the ability to move between data and strategy with ease
* Highly proficient in Google Ads, GA4, Shopify, and at least one affiliate platform
* Comfortable owning budgets and being held accountable for performance outcomes
Why Join Hunza G
Hunza G is building a generational swimwear brand, powered by timeless design and truly inclusive product. With over four decades of heritage and a rapidly growing global footprint, we are building a brand that is both timeless and culturally resonant. This role sits at the intersection of creative vision and operational excellence, shaping how the brand shows up at every touchpoint, in every market.