Senior Media Planner
Department: 73-128 - Delivery - Transmission
Employment Type: Permanent - Full Time
Location: UK - Leeds
Reporting To: Karen Reid
Description
Why Join DAZN?
At DAZN, we’re reimagining how the world watches sport. We bring fans closer to the action than ever before — delivering live and on-demand sports content to millions across 200+ countries. From the UEFA Champions League to MotoGP and Matchroom Boxing, we’re changing the game in sports entertainment. As part of our Broadcast Operations division in Leeds, you’ll join a high-performing team that ensures DAZN’s content is always in the right place, at the right time, for our fans around the world. Joining DAZN means joining a global movement — one driven by innovation, creativity, and a deep love of sport. You’ll play a vital role in the way our content is planned, scheduled, and presented across platforms, ensuring fans experience the full thrill of the live sports they love.
The Role
As a Senior Media Planner, you’ll play a pivotal role in shaping and executing DAZN’s on-product promotional plans across our OTT and Linear platforms. You’ll coordinate the planning and scheduling of live and non‑live content, business updates, and promotional campaigns — ensuring every second on screen drives engagement and enhances the fan experience. You’ll act as the central point between Editorial, Marketing, Production, and Transmission teams, aligning promotional activity with key sports moments and business priorities. With a sharp eye for detail, a strong understanding of the sporting calendar, and a creative approach to audience flow, you’ll help maximise the visibility of DAZN’s premium content. This is an exciting opportunity for a proactive media planner who thrives in a dynamic broadcast environment and wants to be part of a team that’s shaping the future of sports media.
What You'll Be Doing:
* Develop and maintain monthly media plans promoting key events, content, and company updates.
* Coordinate make‑list processes, ensuring accuracy and timely updates for live changes.
* Manage interstitial assets, promos, menus, and filler delivery lists for broadcast.
* Lead weekly delivery calls for promotional and half‑time editorial assets.
* Liaise with Ad Operations to schedule content in unsold advertising space.
* Brief and coordinate promotional campaigns across OTT and Linear channels.
* Manage legally obligated assets (e.g. UCL/UEL sponsorships) for broadcast compliance.
* Support asset management projects and operational guidelines for new channels and territories.
* Oversee testing and implementation of new planning systems.
* Optimise audience flow and continuity across DAZN’s channel portfolio.
What You'll Bring:
* Proven experience in media planning within a broadcast or sports environment.
* Proficiency with broadcast management systems, ideally MediaGenix Whats’ON.
* Excellent organisation, prioritisation, and attention to detail.
* Strong communication and stakeholder management skills.
* Deep understanding of the sporting landscape and current events.
* Competence across Microsoft Office tools (Excel, PowerPoint, Teams, Word).
* Ability to work both independently and collaboratively in a fast‑paced environment.
* Creative and analytical mindset with a strong sense of audience engagement.
* Motivation, enthusiasm, and adaptability to evolving business needs.
Benefits
Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.
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