BettingJobs is working with a very established iGaming affiliate company. Launched back in 2015 and are looking to bolster their commercial team with this Head of Commercial Partnerships position based in the UK.
Responsibilities:
* Lead and develop a team of Account Managers, providing coaching, oversight, and direction
* Act as the link between the AM team and VP Commercial, managing communication and escalation
* Approve deals pre-VP level, ensuring strong commercial terms, structure, and strategic fit
* Drive a high-performance, commercially focused team culture
* Own and elevate Tier 1 partner relationships to senior stakeholder level
* Lead negotiations on strategic and high-value deals
* Identify and develop new partner opportunities across markets
* Build senior relationships across the iGaming affiliate ecosystem
* Enforce deal quality standards (rates, terms, partner credibility)
* Use performance data to inform partner strategy, renegotiations, and deal structures
* Shift the team from volume-driven to value-driven account management
* Define and implement scalable processes across the partnerships lifecycle
* Identify inefficiencies and improve workflows, tracking, and performance management
* Ensure the team operates with the right tools, standards, and cadences
* Develop a scalable function built on repeatable processes
* Support and pitch multi-channel commercial propositions (SEO + paid)
* Contribute to commercial strategy, partner prioritisation, and planning
Requirements:
* Proven iGaming affiliate experience (essential)
* Experience leading or managing partnerships/account management teams
* Strong network across iGaming operators at senior level
* Strong commercial acumen and negotiation skills
* Business development capability (new partner acquisition)
* Track record of building senior-level partner relationships
* Ability to build processes and structure from scratch
* Comfortable with ambiguity and problem-solving
* Able to balance leadership with individual commercial delivery
Nice to Have:
* Multi-channel affiliate experience (SEO, paid media, blended deals)
* Experience using CRM and performance data in decision-making
* Exposure to both regulated and emerging markets