Permanent, Full Time
Hybrid - Tues/Weds/Thurs (Office), Mon/Fri (WFH)
About the role:
We are looking for an experienced and creative Social Media Manager to join our team. This role will creatively execute and evolve our global social presence, with a primary focus on TikTok as well as working on the development of new opportunity channels. Reporting into the Social Creative Lead — who sets the overarching vision — this role is responsible for bringing that vision to life through innovative, elevated, and platform-native content, while driving measurable growth through channel-specific strategies.
This role is creatively led, but performance-minded; ideal for someone who understands how to build momentum on priority platforms while thoughtfully developing emerging channels from the ground up.
Key Responsibilities:
Content Creation & Creative Execution
* Execute elevated, on-brand content across all social platforms, with TikTok as the focus channel
* Translate the Social Creative Lead’s vision into compelling, culturally relevant, and platform-native content
* Concept, produce, edit, and publish both stills and video content optimized for performance and brand storytelling across both organic and paid social channels
* Maintain consistency in brand voice and visual identity while pushing creative boundaries
* Stay deeply connected to social, fashion, and cultural trends and apply them with intention
Channel Management
* Own the overarching content strategy and performance KPIs for TikTok
* Working with Social Creative Assistant to implement and execute new content franchises, posting strategies and growth KPIs for TikTok
* Responsible for writing captions and posting grid and stories daily on Instagram
* Story asset creation
* Owning strategy and execution for new and opportunity channels including Linked In, You Tube, Substack
* Develop and execute tactical growth strategies to drive reach, engagement, and follower growth
* Test new formats, storytelling approaches, and content series tailored to the platform
* Monitor performance against KPIs and optimize content based on insights and learnings
Strategy, Analytics & Optimization
* Partner with the Social Creative Lead to evolve social strategy through performance insights
* Track, analyze, and report on channel performance, translating data into actionable creative improvement
* Balance experimentation with performance across established and emerging channels
* Collaborate cross-functionally with brand, marketing, PR, and e-commerce teams to support launches and campaigns
Community & Cultural Relevance
* Work with Marketing Coordinator and Head of Marketing to build and nurture a global community through thoughtful, brand-aligned partner content
* Support creator, influencer, and UGC initiatives from inception to execution; focusing on optimizing paid partnerships for social engagement and wider brand objectives
* Work closely with Social Creative Lead and Social Creative Assistant to suggest and select bespoke content partnerships for social content - with a specific focus on broadening paid partnerships and commissioned ad content with TikTok creators
Key Skills:
* 3–5+ years of experience managing social media for a fashion, lifestyle, or culturally driven brand
* Deep expertise in TikTok — formats, trends, algorithms, and storytelling
* Proficiency in capcut or other video editing software, canva, some proficiency in lightroom, photoshop.
* Strong creative instincts with the ability to execute elevated content at speed
* Experience developing growth strategies and working toward channel-specific KPIs
* Analytical mindset with the ability to translate data into creative action
* Experience helping launch or develop new channels or platforms
* Strong writing and editorial instincts (Substack or newsletter experience a plus)
* Exceptional video editing and production skills
* Experience working with global audiences
What We Offer:
• Competitive salary.
• Hybrid working arrangements (2 days from home, 3 in the office).
• Generous staff discount.
• Company bonus scheme.
• Dog-friendly office environment.
Competitive Salary based on experience