Job Title: Head of Creative
Reports To: Chief Marketing Officer
Accountable For: Leading the next‑gen creative vision for schuh and ensuring we are serving our youth customer in a culturally relevant way – overseeing and managing the in‑house creative teams and working with our partner agencies. A progressive creative imagery and design focused role overseeing brand TOV, multi‑platform campaigns, editorial, photography and design assets from concept to completion for UK and ROI.
Main Duties & Responsibilities
* Lead the in‑house creative team across design, photography, editorial, styling and production. Being the most culturally plugged in department, leading the way in understanding the channels and content that resonates best with our audience.
* Work with the in‑house team to oversee direction and development for purpose and product photoshoots, brand campaigns and digital campaigns.
* Oversee art direction, production and styling of stills photography and video for campaign, e‑comm fashion and still life.
* Management of process for ecommerce photography; supporting the Studio team to ensure high production values and best practice.
* Develop campaign shoot briefs based on cross‑category content planning process, leading the Creative team in the development of photoshoot and campaign execution.
* Oversee the editorial calendar and set the tone for the brand copy/tone of voice, ensuring the in‑house copywriter is writing with purpose and attitude.
* Have a relationship with the external ad agency – ensuring there is a seamless handwriting internally and externally.
* Work closely with Head of VM, as well as the ecommerce, marketing and social/content teams to ensure a consistent representation of the brand and product across channels.
* Regularly review and reflect on creative output with the in‑house creative team, leading the conversation on what good looks like with a culturally aligned mindset.
* Budget management across creative and studio photography and production, ensuring costs are controlled and maximum productivity achieved, whilst maintaining high creative standards.
* Support wholesale and brand partners with creative direction, review and content creation.
Benefits
* Up to 40% product discount for you and your loved ones
* Up to 29 days holiday (including bank holidays) increasing to 34 after three years’ service
* Your birthday off to celebrate you
* Perk platform for hundreds of discounts
* Manage, save and access your wages as you earn them to get paid your way
* Employee assistance programme to support your wellbeing through resources, helplines and Virtual GP services.
* A pension scheme to help you save for the future
* Development and progression opportunities across store and Head Office
* Opportunity to be a part of our company Purpose Groups
We are committed to providing reasonable adjustments to support disabilities or health conditions. Please let our talent team know of any adjustments needed during the hiring process.
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