About the Role:
As Marketing Director, you will lead the Marketing team to build, implement and manage our marketing strategies. As the ultimate local Brand guardian, you will take ownership for ensuring a completely consistent brand look and feel across all channels by leading across all retail and launch marketing activities, maintaining a 360 approach.
Through your leadership and marketing expertise, you will work cross functionally to align a marketing calendar that delivers on sales and profit objectives, customer acquisition and retention and maximizes brand awareness.
Main Responsibilities:
* Determine the UK marketing strategy, budget, and business plan for all brands across diverse distribution channels in line with global and country objectives and develop the media strategy aligned to this, in order to increase market penetration and profitability
* Oversee and guide brand development, manage the portfolio and define priorities
* Contribute to growth by driving new product launches and core products
* Listen to and develop a deeper understanding of local consumers and generate new insights
* Monitor local trends and feedback findings to regional headquarters/global to ensure the right new product development
* Manage the budget and the financial implications of forecasts. Partner with Channel Planning to build and maintain annual category-level retail forecast, adjusting as needed to ensure alignment and achievement of overall UK sales target.
* Develop annual and longer-term category strategy and oversee the forecasts of new product introductions as required to achieve brand objectives
* Lead local adaptation of advertising materials & ensure global and regional teams have the right specs
* Influence media promotion and recommendations in line with retailer strategies (on & offline). Develop strong relations with local publishers and agencies to deliver innovative UK-relevant creative and social content, ensuring a strong brand guardianship mentality and keeping the UK target consumer at the centre
* Develop and implement the pricing strategy for new and existing products across all channels to contribute to the achievement of sales and profit goals
* Conduct deep analysis of brand performance, including NPD and launches, and develop key learnings and action points
* Develop and maintain relationships and collaborate with internal colleagues to achieve brand objectives. Mobilise and lead other departments to support marketing strategies especially sales, Digital, Digital Communications & Engagement, Education and Retail
* Ensure all activities are properly and timely tracked with an appropriate deep level of analysis that enables key learnings to improve further operation
* Communicate and work with appropriate parties as the 'UK voice' to ensure that the visual interpretation and representation of the brand is implemented in all distribution and reflects global/regional direction.
* Be the UKI Market expert (deep knowledge of competitors, pricing, activities, media, PR, in store).
* Recruit, motivate, evaluate and develop marketing team members to create an environment where all employees are empowered, engaged and delivering results. Ensure development of expertise and know-how
Profile, Skills and Experience Required:
* Experience in a similar brand marketing role with involvement and understanding of the key marketing processes
* Significant understanding of the UK beauty market
* Experience developing strong integrated owned and paid media plans to support core business and newness.
* Experience in working collaboratively across multiple functions
* Knowledge of marketing concepts and techniques and how to apply them
* Experience in managing, coaching and mentoring a team
* Proven track record of building innovative campaigns with strong deliverables
* A strategic and commercially minded leader, with demonstrated ability to identify, analyse and communicate key elements of strategic vision and execution as well as an ability to develop, recommend and implement winning marketing strategies
* Creative and comfortable coming up with new ideas, with an appetite to take calculated risks and make things happen
* Highly numerate, analytical and commercial. Oriented to business profitability, full use of available resources, and customer satisfaction
* A modern world mindset and in-depth understanding of the digital ecosystem as well as new technologies and innovative approaches
* An inspiring team leader with a proven track record in delivering a high-performance culture in a team through coaching, mentoring, and leadership
* A leader who achieves results by engaging with individuals across the organization and is open to the challenge and ideas of others. Builds strong working
relationships with colleagues internally and builds effective external partnerships. A real team player with a collaborative approach to achieve overall business objectives
* A high level of energy, drive, and positivity. A can-do attitude and solutions orientated approach. Ambitious, results driven with a winning mindset
What Orveon will bring you
* Competitive salary and senior benefits package
* Flexible and Hybrid working
* A beautiful office in Covent Garden, London working with incredible, talented colleagues!
* Product allocation and discount
* Metlife family benefits
* Retail discounts' platform
* Wellbeing initiatives
* Cycle to work scheme
* Season ticket loans
* Holiday Purchase
Equal Opportunities and Accommodations
Orveon is deeply committed to building a workplace and global community where inclusion is not only valued but prioritized. We strive to build and nurture a culture where a focus on diversity, equity, and inclusion is instinctive. Our deep sense of passion and pride in what we do, both as individuals and as a collective, unifies our shared commitment to "changing beauty for the better". Therefore, all qualified applicants receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neurodiversity, disability, age, or veteran status, or any other non-merit based or legally protected grounds. We recognize and celebrate different ideas, perspectives, and backgrounds and know they create a more robust and creative work environment.
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