Data Campaign Manger
Manchester City Centre
Upto £40,000 basic dependent on experience + Excellent benefits package
As Data Campaign Manager you will be responsible for driving campaign performance reporting as well as co-ordinating campaigns with the marketing and events teams to increase Peninsulas sales activity. As well as optimising our dialler system to enhance the sales teams efficiency and effectiveness.
The ultimate goal is to assist our front end sales team with KPI metric improvements and providing coaching insights for the management team in order to get the very best out of our data and our sales team performance.
Day to Day Responsibilities
1. Ensuring the effective set up, configuration of all campaigns within the CRM and dialler.
2. Optimising and managing data within Salesforce. Taking full responsibility for data configuration and performance.
3. Adding in data management and analytics across the sales department, working with marketing to deliver personalised campaigns, which will maximise the sales teams output and efficiency both on inbound and outbound activity.
4. Use real-time data to spot trends and forecast using the information available.
5. Create detailed reporting and analysis on performance on dialler and data optimisation.
6. Analyse to identify potential problems and issue...