About us
At Dyson, we believe in pushing the boundaries of technology to create revolutionary products that transform everyday experiences. In the world of floorcare, we are committed to redefining standards and empowering individuals to look and feel their best with no compromises.
About the role
We have an exciting opportunity for aSeniorCampaigns Manager to work on innovative new products and campaigns within the Environmental Care (EC) Business Unit.Reporting to theECBUdirector, this roleis responsible forall productcommunicationacross EC– external campaigns and internal communication.
You will have ownershipacrossallECsubcategories (Thermal,purificationandexpansion)leadingglobalcampaignsandmarketing lead for this subcategory, supported by a Campaign Managerand a Campaignmanager/Copywriter.
Thisinvolves holistic ownershipof all product launches and campaign performance; fromstrategytodeliverytoexecution. You will be influencing andcollaborating with a wide range of stakeholders for full-funnel delivery. This includes, but is not limited to, Claims, Legal, Competitor, Communications, Insights, Digital, Retail, Social, Creative, Owner experience, RDD, Quality, Markets, Revenue, Media.
Leadership: You are theglobalmarketing lead forEC.
1. Set the go-to-marketstrategy forEC and ensure all individual campaigns/ creatives/ channels/ market executions ladder up to this.
2. Own theyearlyEC budget for campaigncreation,ensuring proper allocationbased onbusiness priorities.
3. Be the key Commercialvoicefor cross-functional teams around the business – with product, market, owner, and competitor knowledge for yoursubcategory, to make decisions with confidence
4. Identifyopportunitiesacrossour consumertouchpointslikeretail demo,retail fixtures,digitalandbuild astrategy to continuously improve.
5. Review market launch plans and partner with market Heads to ensure a consistent andhigh levelof global execution,facilitatingglobal sharing where value-adding
6. Build strong relationships across a vast range of stakeholders – becoming thego-to-personforEC.
7. Rapidly digest and respond to senior stakeholder requests and, whererequired, problem solve to improve business performance
Campaignstrategy,delivery, execution
8. Create effective campaign briefs for creative and channel teams, taking information from the product, local markets, andpreviouslaunch learnings
9. Full 360 campaignownership, reviews,approvalsand delivery –e.g.digital, social, retail, demonstrations, TV, OOH, post-purchase, CRM, Comms. Delivery of strong campaign and operational kits to markets so they execute successfully and to a high standard
10. Lead the cross-functional teams to deliver campaigns to markets on time, to brief, and to cost – in partnership with Programme Management–finding solutions to meet market requirements
11. Understand the product and technology, and gather consumer, market, and competitor data tomake campaigns as strong as possible
12. Identifystrong claims and partner with claims and legal to substantiate and rollout globally
13. Push channels and creative teams to achieve briefobjectivesand best in class execution
14. Monitor and report on market implementation of campaigns and marketing performance
15. Oversee product copywriting
Team Leadership
16. Coach anddevelopCampaign manager &Campaign managercopywriter
17. Ensure alignment tooverallobjectivesandEC strategy
18. Remove barriers for your team to besuccessfull
About you
19. Extensive experience in product marketing – including marketing strategy and campaign delivery
20. Strong leadership and cross-functional relationship skills
21. Strong influencing, communication and strong story-telling
22. Strong change management skills
23. Autonomous and confident decision-making and senior stakeholder communication
24. Proactive and problem-solving approach, positive energy
25. Commercial acumen with the ability to prioritise based on business impact
26. Team player with an interest in contributing to and improving the team and our processes
27. Passion for marketing and campaigns, as well as interest in product and technology
28. Strategic communication: Able to synthesise complex information into compelling, actionable stories.
29. Stakeholder alignment: Proven ability to build consensus across diverse interests and influence senior leaders.
30. Collaboration: Exceptional teamwork and interpersonal skills, creating strong networks across Dyson.
31. Adaptability: Open to change and able to flex plans based on business needs and market conditions.
32. Leadership: A role model for Dyson’s values, inspiring teams to innovate and deliver high performance.
Benefits
At Dyson, Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial, Lifestyle, and Health Benefits, we provide support tailored to every stage of life and the moments that matter most.
Working policy
At Dyson, our vibrant culture is built on in-person collaboration, creativity, and shared learning. Working side by side not only fuels our innovation, but also creates a strong sense of belonging. To nurture this dynamic and inclusive environment, we do not offer a regular hybrid working arrangement.
This role will be based in our London office in Farringdon but frequent travel to our Malmesbury office will be expected to collaborate with the team based at our UK Campus.
#LI-RK2
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.