Senior performance marketing manager, b2b

🚀 Senior Performance Marketing Manager, B2B

📍 Hybrid | EdTech Scale-Up


We’re looking for a Senior Performance Marketing Manager, B2B to join a leading global EdTech business, helping to shape how organisations discover and engage with language learning solutions used by millions of learners worldwide.

The company combines AI-powered learning with a global community of native speakers, delivering practical, real-world language education at scale.


💡 About the role

This is a high-impact opportunity to build and scale a sophisticated B2B performance marketing engine from the ground up.

You’ll own full-funnel B2B media strategy — from building awareness with global HR and L&D leaders, through to capturing high-intent demand and driving pipeline growth.


You will:

* Own and scale the end-to-end B2B paid media strategy (LinkedIn, Google Ads, mid-funnel channels and beyond)
* Lead LinkedIn ABM strategy, including targeting, segmentation, creative testing and optimisation
* Build a clear measurement framework linking campaigns to pipeline, revenue, and commercial impact
* Design and run structured experiments across channels to improve performance and efficiency
* Partner closely with Sales, Marketing Ops, Product Marketing, Creative and Analytics
* Translate data into actionable insights that drive real commercial outcomes
* Act as the internal expert for B2B performance marketing, shaping strategy and best practice


🔍 What we’re looking for

We’re open to backgrounds in both B2B and B2C performance marketing — what matters most is strong paid media expertise and a passion for building scalable, data-driven growth engines.

You’ll likely bring:

* Strong hands-on experience in paid media (Google Ads, LinkedIn, Meta, YouTube, display, etc.)
* A strong understanding of funnel optimisation, audience strategy and performance testing
* An analytical, test-and-learn mindset with a focus on data-driven decision making
* Experience linking marketing activity to pipeline, revenue or growth outcomes
* Comfort working cross-functionally with sales, product marketing, marketing ops and creative teams
* Curiosity about B2B marketing, ABM, and buying committees
* Experience with ABM tools, HubSpot, or pipeline reporting is a plus — but not essential.


If this sounds like your kind of challenge, we’d love to hear from you — apply now and let’s start the conversation.