Purpose of the Job -
With a proven track record of developing and winning new business, leading a team and a strong
understanding of the UK market, this person will be an enthusiastic and results-oriented salesperson
driving the C&E strategy for the venue. With an ambitious and passionate appetite, they will connect,
convince and collaborate to position the venue as a market leader for C&E events.
Leverage all aspects of the sales engine to foster a high-performing sales culture. This
involves embodying our sales values and competencies, formulating a strategic plan to surpass
targets, leading by example, and adhering to company performance standards.
Proactively sell and promote all venue conference and banqueting facilities, maximizing
business from both new and existing customers.
Consistently aim to exceed targets by providing customers with an exceptional and inspiring
sales experience.
Actively target sales to build a new business pipeline that supports budgeted revenues.
Achieve venue revenue targets by developing and implementing the site's sales strategy in a
timely manner.
Collaborate with the wider Sodexo PV&E team and the Head of Sales Stadia to maximize
business opportunities.
Manage key accounts and local sales activities proactively to gain market share and increase
penetration among large customers.
Support the on-site sales team with continuous growth and development plans, ensuring high
levels of engagement, morale, and motivation.
2
Financial management:
Achievement of budgeted C&E sales objectives and profit targets
Maximise revenue and profit through the implementation of a sales activity plan by proactive
selling through a sales platform and use of commercial management techniques (Priava,
Salesforce and other revenue management tools).
Organise and lead onsite sales activities including sales appointments, Fam trips, sales
blitzes andconversion days
Analysis of different market sectors to identify trends and targets
Ensure excellent knowledge of venue including operating costs for each style of event to
ensurecommercial and profitable selling
Responsible for managing local key accounts (agency and corporates)
Lead sales initiatives and conduct pro-active activities to drive revenue growth
Proactively manage key account performance and implement activities to drive new enquiries
Work closely with HOS, the central sales to drive new enquiries, referrals and support
conversion
To help roll out best practice and standardised ways of working with both the onsite sales and
operationalteams to ensure they are using all the tools at their disposal
Identify and develop new customers and key accounts
Conduct bi-weekly business review meetings with line manager to ensure objectives and
activities are aligned
Complete accurate weekly flashes and monthly forecasts
Ensure all required reports are submitted in a timely and accurate manner
Ensure that all the Company's and client's property, equipment and monies under your
control are safeand secure at all times
Be an integral part of the annual budgeting process in regard to phasing
Achieve personal and site KPI's and objectives. Review on a quarterly basis as part of the
performancereview process
Quality, Service and Detail:
Establish a close working relationship with the Events and Operations team to ensure that
all events, contracts and project work matches ambition and promise but also provides
further business opportunities
Complete regular competitor analysis in order for us to be aware of competitor products
and pricing, current offers and services. To understand the dynamics of the local market
and the demand generators, and the effect this has on profit and our business.
Work closely with the wider Sodexo PV&E Marketing team and PR company to collaborate
on activities to ensure maximum exposure
Ensure that all venue marketing material is up to date, professionally displayed and in the correct
format
Participate in site management meetings in order to ensure effective communication is
maintained between the teams
Ensure social media content is accurate, timely and managed effectively
Person Specification -
Demonstrated success in proactive sales, ideally within a venue or hospitality site of similar
scale.
Strong commercial acumen to grow and maximize sales in a highly target-driven environment.
Self-motivated individual who can use initiative to generate sales ideas.
Ability to align and influence various stakeholders and collaborate with other functions to
achieve collective business objectives.
Experience in implementing best practices and innovation within a sales team environment.
Proven experience in budget management and measuring sales performance.
Highly proficient in Microsoft Office (PowerPoint, Excel, and Word) and Salesforce.
Beneficial knowledge and interest in the catering industry.
Strong understanding of the local market.
Effective researcher with a client-focused approach.
Excellent telephone manner.
Outstanding verbal and written communication skills.
Confident presentation abilities.
Exceptional business relationship-building skills and understanding of customer needs.
Ability to work under pressure and achieve measurable sales targets.
Excellent time management and organizational skills to prioritize various job demands.
Proven success in developing and executing proactive sales and marketing initiatives with
desired results.
Randstad CPE values diversity and promotes equality. No terminology in this advert is intended to discriminate against any of the protected characteristics that fall under the Equality Act 2010. We encourage and welcome applications from all sections of society and are more than happy to discuss reasonable adjustments and/or additional arrangements as required to support your application.
Candidates must be eligible to live and work in the UK.
For the purposes of the Conduct Regulations 2003, when advertising permanent vacancies we are acting as an Employment Agency, and when advertising temporary/contract vacancies we are acting as an Employment Business.
#J-18808-Ljbffr