Salary: £47,000 - 87,000 per year Requirements: We require proven experience in a CRO / Conversion Rate Optimisation role. We require hands-on experience designing and delivering A/B and MVT tests. We require strong analytical skills and experience with data tools such as GA, AB Tasty, ADO, and Figma. We require the ability to interpret complex data and translate it into simple, commercial recommendations. We require strong storytelling and stakeholder management skills. We require a proactive mindset and confidence acting as a CRO evangelist across the business. We require experience working in Agile environments and sprint-based delivery. We want someone who is naturally curious, highly analytical, and focused on improving digital experiences through evidence-based decision making. Responsibilities: We identify, prioritise, and recommend optimisation opportunities across key customer journeys using behavioural, transactional, and experimentation data. We use analytics, heatmaps, session replays, funnel analysis, and experimentation data to diagnose user behaviour and recommend evidence-based improvements. We coordinate end-to-end experimentation processes, including hypothesis creation, test design, QA, implementation, analysis, and recommendation of next steps. We drive continuous optimisation through structured experimentation, ensuring test outcomes are measured against agreed commercial and customer KPIs. We operate within Agile delivery teams to manage the end-to-end analytics lifecycle from problem definition and discovery through analysis, experimentation, and stakeholder communication. We translate complex datasets into concise recommendations that enable stakeholders to make informed business decisions. We communicate analytical findings with clear commercial context, demonstrating the impact on customer behaviour, conversion, and business performance. We evaluate digital experience performance across web and app journeys, balancing technical performance, usability, and conversion optimisation objectives. We assess competitor customer journeys, experimentation approaches, and UX patterns to identify opportunities for performance improvement. We design clear, user-focused reporting and visualisation solutions that communicate complex data in an accessible and actionable way. Technologies: Figma Support Web UX UI Design More: We are Matalan, an ever-evolving retail business with humble beginnings and a strong focus on innovation, equality, and inclusivity. We believe we are stronger together and encourage our colleagues to bring their true selves to work, contributing to creativity, open-mindedness, and growth. Our growing digital team is looking for an experienced CRO Specialist to support our digital transformation through experimentation and optimisation of our customer journeys. This is a hands-on, customer-focused role in an Agile environment, where you will help improve conversion, user experience, and business performance. We offer competitive salaries and a range of benefits including a 20% staff discount that increases with length of service, the Thrive Recognition Scheme, wellbeing support through the Retail Trust, Life Assurance, a Retail Rewards platform, a Pension Scheme, and access to career development opportunities. We are committed to giving every candidate the opportunity to perform at their best throughout the recruitment process and will make reasonable adjustments where needed. last updated 23 week of 2026