About the role
You will run the performance marketing activity alongside the Performance Lead - currently paid search/PPC and paid social, with £2.5m+ annual spend - underpinning ambitious plans for domestic and international growth. As such, the role encompasses optimising ROI/revenue growth, geographic expansion, automation (including monitoring our existing integrations), and supporting the identifying and executing of growth initiatives, including experimentation.
Reporting to the Performance Marketing Lead, and working closely with the Managing Director and Founder, our SEO Lead and Data Scientist, you will thrive in an entrepreneurial environment. This is our second in-house performance marketing role as we have transitioned from agency management six months ago, where you’ll support the Performance Lead in growing the paid search and paid social media accounts. We have a strong bias to action as a company, so you should be a “do-er” first and foremost.
* Run effective performance marketing strategies, launching/optimising campaigns locally and internationally
* Maximise productivity through automation and feed integration
* Rapidly identify high-potential ideas via a ‘test and learn’ approach
* Support the building out of the international plan and global expansion, targeting local search engines as appropriate
* Suggest implementing monitoring tools and aid the process/reports for analysing PPC performance
* Assist with the balancing of revenue/lead growth with acceptable ROI levels appropriate to market entry stage and LTV
* Collaborate with engineering, data science, SEO, translation and content as needed to deliver campaigns
* Work closely with other channels to achieve business goals, encompassing cannibalisation, keyword opportunities and ad copy
* Make data-driven decisions based on metrics, industry insights, market trends, and the competitive landscape
* Contribute to Pitchup.com’s broader growth strategy and keep abreast of PPC, SEM and Paid social trends
About you
* Proven track record of setting, delivering and running £5m+ annual spend global paid search and social campaigns efficiently while increasing revenue and traffic, ideally within an online travel company or complex e-commerce business
* Strong experience in paid search with at least 3-4 years of experience
* Experience in paid social is advantageous (Meta/TikTok)
* SA360 experience required (including Template management experience)
* French or Spanish language skills highly desirable
* Excellent analytical and problem solving skills, with demonstrable passion for ecommerce marketing and knowledge of other online marketing channels and their interactions with performance marketing, including attribution
* Commercially focused and driven with the ability to work towards metrics and manage budgets
* Ability to work to deadlines in a fast paced environment
* Excellent verbal and written communication skills
* Ideally a background (e.g. degree) in a STEM or other numerate discipline
Salary: £40,000 to £50,000
Benefits
* Pension match up to 4%
* 25 days'’ holiday + bank holidays
* Life insurance, critical illness cover, group income protection
* Aviva private health insurance
* Enhanced maternity and paternity leave
* Cycle to work scheme
* Staff discount scheme for Pitchup.com holidays
Read some of our press coverage
UK: https://inews.co.uk/inews-lifestyle/travel/uk-camping-campsites-august-bank-holiday-2022-availability-pitch-prices-1804816
UK: https://www.yumpu.com/en/document/read/67423068/camping-trade-world-issue-11/43
UK: https://www.farminglife.com/country-and-farming/international-womens-day-women-playing-key-role-in-growth-of-agritourism-study-finds-4055326
UK: https://www.thetimes.co.uk/article/storm-clouds-on-the-horizon-for-temporary-campsites-mg7nz5cv6
IT: https://vincenzochierchia.blog.ilsole24ore.com/2022/01/18/estate-2022-pitchup-turismo-glamping-gonfie-vele/
IT: https://www.vanityfair.it/gallery/tende_da_campeggio_facili_da_montare_da_portare_in_vacanza
US: https://medium.com/authority-magazine/dan-yates-of-pitchup-the-future-of-travel-in-the-post-covid-world-949495433861
US: https://www.washingtonpost.com/travel/tips/camp-rental-utah-california-yellowstone/
US: https://www.nytimes.com/2022/11/27/travel/love-or-leave-winter-on-the-cheap.html
ES: https://www.elmundo.es/viajes/hoteles/2022/06/23/62b2c84ffdddffd5758b45ef.html
ES: https://www.europapress.es/turismo/nacional/noticia-sector-camping-espana-preve-2023-cifras-record-reservas-pitchup-20230215125405.html
FR: https://www.lefigaro.fr/actualite-france/ces-commercants-contraints-aux-promos-pour-rassurer-les-vacanciers-20220808
FR: https://www.camping-car.com/nos-actus/27057-laissez-vous-tenter-par-une-escapade-en-van
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