Main Purpose
The Marketing Manager is responsible for developing and delivering the organisation’s overall marketing strategy. This includes building brand awareness, supporting revenue growth, and managing marketing activities across all channels. A key part of the role includes leading internal and external events and ensuring consistent brand representation. The Marketing Manager will lead and support the marketing function, providing strategic direction and ensuring the successful delivery of all marketing objectives.
Responsibilities & Accountabilities
* Develop and execute marketing strategies aligned with business goals
* Plan and manage internal and external events ensuring brand consistency
* Conduct market research and competitor analysis
* Oversee marketing budgets, KPIs, and objectives
* Maintain strong and consistent brand identity
* Collaborate with internal teams to provide marketing support and insights
* Optimise website performance and user experience
* Produce and manage marketing collateral
* Lead PR activities to improve brand visibility
* Manage brand and graphic design across presentations and external agencies
* Ensure effective internal communications and brand alignment
* Monitor, analyse, and report on marketing performance and ROI
Team-wide Responsibilities
* Foster a collaborative and innovative team environment.
* Ensure clear communication of marketing goals and objectives to the team.
* Lead regular meetings with outsourced agencies
* Manage workload distribution among agency partners
* Represent the marketing function in leadership discussions
* Uphold company values and work collaboratively across departments
Person Specification
* Proven experience in a marketing management role (industry experience in design/construction/real estate beneficial)
* Strong understanding of digital marketing channels
* Excellent communication and interpersonal skills
* Strong analytical and data-driven decision-making capability
* Leadership and team management experience
* Commercial awareness and understanding of business objectives