CRM Specialist (Marketing) Northampton (Office based) £30,000 - £36,000 We're looking for a CRM Specialist who can take full ownership of our clients CRM strategy and deliver campaigns that genuinely make a difference. You'll focus on strengthening customer retention, increasing repeat purchases and boosting lifetime value across their B2B ecommerce customer base. You'll plan, build and improve email campaigns, automated journeys and lifecycle communications using Brevo and the CRM platform. The aim is simple: make sure every customer receives the right message at the right moment. You'll work closely with marketing and sales to shape audience segments, personalise communications and maintain clean, reliable CRM data. You'll also manage a clear communications calendar to keep activity organised and consistent. A strong analytical approach is key. You'll monitor performance, test ideas, refine campaigns and use insights to drive better engagement and commercial results across onboarding, reactivation, upsell and retention. If you want to lead CRM activity end to end and play a key role in how you communicate with your customers, this is your opportunity. Some of your daily tasks will include: Building and deploying email campaigns and automations using Brevo Managing customer records, segments, and workflows within the CRM (bonus if you are familiar with Prospect CRM) Creating and optimisi...