Digital Marketing Executive (Aesthetics)
Reports to: Performance Marketing Manager
Location: London, Hybrid
Compensation: Competitive salary + annual bonus
About the Role:
As the Digital Marketing Executive, you will support the Performance Marketing Manager in driving growth across Paid Media for both B2B and D2C brands. Working closely with the brand and ecommerce teams, you will be responsible for building, implementing and optimising Paid Search and Paid Social campaigns, ensuring performance meets agreed KPIs, including ROAS & CPL.
You will monitor budget, analyse performance data to identify optimisation opportunities, and deliver regular paid media reports with clear insights and recommendations to wider business stakeholders.
About Healthxchange:
Founded in 2000, Healthxchange is the leading supplier of medical aesthetic products and services to professionals across the UK & Ireland. Healthxchange proudly partner with award-winning brands including Obagi Medical, Medik8, and Jane Iredale to strategically commercialise their products in market. We currently supply over 9,000 clinics with a full range of products (Skincare, Injectables, Energy-based devices) and services (software & education) to support their 360 business needs. The company offers a dynamic environment for innovation and growth in the medical aesthetic space.
Responsibilities:
Paid Search:
* Optimise ongoing campaigns across both B2B & D2C verticals
* Monitor campaign performance and assist in generating reports to analyse effectiveness against KPIs. Circulate monthly reports to the wider business
* Identify areas of growth & expansion within the accounts with support from the Performance Marketing Manager as required
* Manage spends in line with set monthly budgets.
Paid Social:
* Optimise paid accounts across META & other emerging channels as required.
* A/B test creative and report on learnings to wider marketing team
* Manage spends in line with set monthly budgets.
Non-Channel Specific:
* Align and coordinate with the external Digital agency as required
* Support CRO testing and landing page optimisation
Requirements:
Essential
* Proficiency with analytical tools such as Google Analytics.
* Strong analytical mindset and comfortable working with data and Excel.
* Excellent communication and teamwork abilities.
* Experience working within skincare and/or beauty brands
Desirable
* Experience working with Shopify and other e-commerce platforms
* Google Ads & META Ads experience
* Experience working within the B2B vertical
Benefits
Company pension, annual performance bonus, 23 days holiday plus bank holidays (and increasing with service), staff discount, staff social events, access to Health Assured EAP.
Healthxchange is committed to creating a diverse and inclusive work environment. We are proud to be an equal opportunity employer, and we welcome and encourage applications from all qualified individuals regardless of race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability status, marital status, or any other legally protected status. All employment decisions are based on merit, qualifications, and business needs.