As Head of Growth Marketing, you'll own the end-to-end strategy, planning, and hands-on execution of user acquisition and retention campaigns across paid and organic channels. This is a high-impact role, ideal for someone who thrives in a fast-paced, entrepreneurial environment and has a strong track record of growing B2C user bases efficiently and sustainably.
Head of Growth Marketing Key Responsibilities:
1. Lead and optimise paid growth campaigns across TikTok, Meta (Facebook/Instagram), Google Search, and other performance channels.
2. Develop and execute a holistic growth strategy that includes SEO, email marketing, and influencer partnerships.
3. Drive user acquisition and retention through full-funnel experimentation, data analysis, and continuous optimisation.
4. Manage campaign budgets and ensure efficient spend with a strong focus on ROI and customer LTV.
5. Collabor...