Job Title: Head of Sales
Location: London, UK (with occasional travel across the UK, Europe, and North America)
Reporting to: Managing Director, Rupert Adams
Direct Reports: Boutique Team (4 staff in London), Warehouse & Dispatch Team (3 staff in Theale)
About Really Wild
Really Wild is a British heritage women’s clothing brand known for its elegant fusion of timeless tailoring and countryside-inspired design. We celebrate craftsmanship, sustainability, and female empowerment, offering garments that transition beautifully between country and city.
Role Overview
We are seeking a dynamic and commercially minded Head of Sales to lead and execute our retail, wholesale, and events-driven sales strategy. This pivotal leadership role will oversee our London boutique and warehouse operations while spearheading growth through curated retail partnerships, high-end wholesale relationships, and strategic expansion across the UK, Europe, and North America.
Key Responsibilities
1. Retail & Boutique Leadership
* Lead and motivate the London boutique team, ensuring exceptional customer service, a deep understanding of brand values, and strong sales performance.
* Develop and implement in-store events and seasonal selling campaigns to drive footfall and loyalty.
* Ensure accurate documentation and reporting of boutique sales performance and customer insights.
* Coordinate visual merchandising calendar and implementation.
2. Warehouse & Dispatch Oversight
* Oversee operations in Theale, ensuring seamless communication between warehouse, boutique, and online orders.
* Monitor dispatch performance, stock movement, and logistics to support sales growth.
3. Sales Strategy & Growth
* Design and drive the UK retail and wholesale strategy targeting luxury boutiques, high-end retail stores, shooting schools, luxury hotel boutiques, and premium e-commerce platforms.
* Identify and develop key wholesale accounts, ensuring effective onboarding and brand training for all partners.
* Analyse sales performance, refine pricing strategies, and support seasonal buying cycles.
* Work closely with E-Commerce team.
4. Event & Pop-up Planning
* Create and execute a strategic calendar of country sporting, equestrian, and luxury lifestyle events to increase sales and build brand visibility.
* Lead all operational planning and team coordination for pop-ups, including logistics, inventory, merchandising, and sales capture.
5. International Development
* Devise a thoughtful wholesale and pop-up strategy for North America and Europe, with clear KPIs for growth and brand alignment.
* Identify key markets and build relationships with distributors, agents, and retail partners aligned with our premium positioning.
6. Marketing Collaboration
* Work closely with the marketing team to support event promotion, boutique marketing initiatives, and storytelling that resonates with our target customer.
* Identify key online and offline selling opportunities throughout the year and ensure alignment across all channels.
7. Reporting & Management
* Provide regular reports on sales performance, boutique and wholesale KPIs, and event outcomes to the Managing Director and the Really Wild board.
* Lead regular sales reviews and maintain close oversight of stock levels, customer feedback, and market trends.
Ideal Candidate Profile
* 7+ years of sales leadership experience in premium fashion or luxury retail.
* Strong understanding of both retail and wholesale channels, with experience building international relationships.
* Proven ability to manage teams, budgets, and event logistics.
* Passionate about heritage fashion, craftsmanship, and countryside lifestyle.
* Commercially astute with strong reporting and forecasting abilities.
* Energetic, strategic, and hands-on leader who thrives in a growing, entrepreneurial environment.
Additional Requirement: Business Plan Submission
As part of the application, candidates are required to submit a concise business plan outlining their proposed approach to the Head of Sales role. Please email this to recruitment@reallywildclothing.com
The plan should include:
* Clear tasks and priorities
* Defined goals across retail, wholesale, and events
* Timelines for implementation and key milestones
This will help us evaluate your strategic thinking and alignment with Really Wild’s commercial ambitions.