Reports to: Group Head of Marketing
Job Purpose
The Marketing Campaigns Manager will work with the Group Head of Marketing to plan and deliver targeted, data-driven marketing campaigns across Tuckwells’ business verticals.
The role plays a key part in integrating sales and marketing across the business, through effective use of CRM and customer data, combining analytical thinking with creative campaign delivery.
Key Responsibilities
CRM Campaign Planning & Audience Management
* Contribute to customer acquisition, retention and reactivation through effective targeting and timing.
* Support the development and optimisation of automated customer journeys and lifecycle campaigns.
* Manage audience selection and targeting, ensuring activity aligns with sales priorities and customer opportunities.
* Use customer data, segmentation and personalisation to define audiences and improve campaign relevance.
* Manage CRM-led campaign delivery, defining messaging and creative execution across appropriate channels.
* Maintain accurate data, campaign tracking and CRM hygiene to support effective campaign reporting.
Sales & Marketing Integration
* Work with Ag Sales, Turf Sales, Aftermarket and Technology teams to identify campaign opportunities.
* Translate sales priorities into structured marketing activity and targeted campaigns.
* Support alignment between sales and marketing activity through regular planning and communication.
* Contribute to the development of a consistent sales and marketing operating rhythm.
Content & Channel Coordination
* Develop campaign briefs and coordinate content creation with internal teams and external suppliers.
* Support delivery of content across website, email, social media and CRM channels.
* Ensure messaging is aligned with brand guidelines and relevant supplier frameworks (e.g. John Deere).
Performance & Optimisation
* Track campaign performance, including engagement, leads and conversion where applicable.
* Use data and insight to identify areas for improvement across campaigns and channels.
* Provide regular reporting and recommendations to the Group Head of Marketing.
* Support a continuous improvement approach to marketing effectiveness.
Skills, Experience & Requirements
* 3+ years experience in marketing, campaigns, or digital marketing roles.
* Comfortable working with CRM systems and customer data (experience with Microsoft Dynamics beneficial but not essential).
* Strong analytical mindset with the ability to interpret data and act on insights.
* Understanding of digital marketing channels (email, web, social, SEO).
* Ability to manage multiple campaigns and priorities.
* Strong communication and stakeholder engagement skills.
* Would suit someone with junior marketing campaign experience who is looking to take the next step to full campaign accountability.
Personal Capabilities & Competencies
* Data-driven and commercially aware.
* Curious and proactive in using insight to improve performance.
* Strong organisational and planning skills.
* Comfortable working both independently and collaboratively.
* Willing to learn systems and get hands-on with CRM and campaign tools.
* Balance of creativity and analytical thinking.
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