Head of Marketing - Manchester
Our client is seeking a Head of Marketing with strong lead generation expertise to lead the marketing function for the UK business unit. The focus of this role is to drive sustainable growth by building a high-performing, lead-driven marketing engine that supports sales, improves conversion, and delivers measurable commercial impact.
This is a senior, hands-on role where marketing performance, pipeline growth, and ROI are central. The successful candidate will work closely with senior executives and cross-functional teams to ensure marketing is a core growth driver for the business.
Key Responsibilities
Develop and deliver a clear, results-focused marketing strategy with a strong emphasis on lead generation and conversion.
Own and execute end-to-end lead generation and lead nurture programmes, aligned closely with sales objectives.
Work collaboratively with senior leadership and key stakeholders to support revenue growth and customer acquisition.
Lead multi-channel marketing activity across digital, social, and traditional platforms, maximising the use of marketing automation.
Position marketing as a high-quality, performance-led function that consistently delivers qualified leads.
Monitor, analyse, and report on campaign performance, pipeline contribution, and ROI, providing accurate forecasts and insights.
Lead, mentor, and develop the marketing team, ensuring skills remain relevant and commercially focused.
Manage and optimise the marketing budget to ensure maximum return on investment.
Act as brand champion, ensuring consistent messaging and customer experience across all channels.
Build strong working relationships with internal departments and external partners.
Maintain a hands-on approach, actively contributing to campaign delivery where required.
Person Specification
Proven experience in a lead generation–focused marketing role, ideally within B2B financial services.
Demonstrated success in building and scaling lead generation strategies that drive measurable business growth.
Strong understanding of modern marketing communications, digital channels, and emerging technologies.
Experience using marketing automation platforms, ideally Salesforce and Pardot.
Commercially minded, data-driven, and highly performance focused.
Strong leadership skills with the ability to inspire and develop high-performing teams.
Strategic thinker with the confidence to operate at Board level, while remaining operationally hands-on.
Experience developing KPIs, managing performance, and using data to optimise results.
Agile problem-solver who thrives in a fast-paced, entrepreneurial environment.
Benefits:
25 days holiday + BH
Hybrid working
Training and Development Budgets
Interested? Please Click Apply Now!
Head of Marketing - Manchester