CRM Lead / CRM Manager Location: Sheffield (Hybrid, 3 days per week onsite) Salary: Up to £75,000 (DOE) The Company An innovative consumer-facing business is seeking a CRM Lead / CRM Manager to join their high-growth team. Backed by a strong digital-first approach and a mission to elevate the customer journey, this role offers the opportunity to own and execute CRM strategy across both B2B and B2C functions.
The Role As CRM Lead, you will take end-to-end ownership of campaign strategy and execution, using data-led insights to drive engagement, retention, and customer value. Reporting into the Head of Growth, this role blends hands-on CRM execution with strategic development and stakeholder collaboration.
Own the end-to-end CRM strategy for B2B and B2C audiences
Develop lifecycle marketing campaigns to improve engagement and loyalty
Test new ideas to gamify customer experience and drive retention
Use CRM tools (e.g., Monitor and report on CRM performance, campaign impact, and customer segmentation
Apply A/B testing and continuous improvement to campaign performance
Use HTML or Java (basic knowledge required) to support technical aspects of builds
Stakeholder Management
Work cross-functionally with product, marketing, and tech to align CRM with business goals
Fast-paced and performance-driven, requiring adaptability and entrepreneurial thinking
3+ years in a CRM or lifecycle marketing role
Proven track record building and executing CRM campaigns
Strong data-savvy mindset with performance-oriented thinking
Exposure to HTML or Java coding for CRM execution
Experience using Braze or similar CRM automation tools
Background in digital consumer products, growth, or SaaS
Experience mentoring or managing others in a CRM setting
Up to £75,000 salary (flexible depending on experience)
Hybrid working: 2 days per week onsite in Sheffield
Ownership of a key marketing function with strategic impact
Keywords CRM, Lifecycle Marketing, Customer Engagement, Braze, Email Marketing, Campaigns, Retention, Strategy, Automation, B2B, B2C, HTML, Java, Sheffield, CRM Lead, CRM Manager